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How a Toon Blast side-event became its own genre
Case Study
From integration to growth: how four app publishers are scaling monetization with Liftoff
Resource
Analyst Bulletin: Mobile game market review July & August 2026
Case Study
ReelShort x Liftoff Success Story: Scaling Short Drama User Acquisition Across 10+ Markets
Case Study
Character.AI optimizes ad monetization across 1+ hour of daily user engagement with Liftoff Monetize
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Liftoff Monetize: A Lighter SDK, Without the Trade-offs
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Creative in the AI era: The new rules of creative performance
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Why Brands Should Plan for the Second Screen During Live Sports
Case Study
How Guangzhou Hongshi unlocked a closed market and lifted ARPDAU 50%+ with Liftoff Monetize
Event
ChinaJoy 2026
Blog
Madison Avenue is missing out on in-app advertising
Resource
Analyst Bulletin: Mobile game market review June 2026
Blog
Is All Supply Created Equal? The Case for Choosing DSPs Based on Model Intelligence vs Inventory
Blog
In the Age of AI, Creative Taste Is the Last True Moat
Resource
Analyst Bulletin: Mobile game market review May 2026
Case Study
How Eyecon grew ad revenue 91% using hybrid GAM setup and App Open with Liftoff Monetize
Case Study
How Casumo scaled iOS user acquisition in the UK while keeping CPA in check
Resource
Analyst Bulletin: Mobile game market review April 2026
Case Study
How GODDESS OF VICTORY: NIKKE acquires high-value users while balancing scale and quality
Resource
Analyst Bulletin: Mobile game market review March 2026
Event
MAU Vegas 2026
Event
AppsFlyer MAMA São Paulo 2026
Event
POSSIBLE Miami 2026
Event
AppsFlyer MAMA Mexico 2026
Case Study
PrizePicks x Liftoff Success Story: Scaling Digital User Acquisition Through Creative Innovation
Webinar
Creative that scales: How top mobile teams win with ad creative in 2026
Blog
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
Blog
PEPr: Structured experimentation that scales
Event
BiS SiGMA South America 2026
Resource
Analyst Bulletin: Mobile game market review February 2026
Blog
Mobile madness: Advertiser lessons from peak event days
Blog
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Resource
Analyst Bulletin: Mobile Game Market Review January 2026
Event
GDC SF 2026
Resource
Analyst Bulletin: Mobile Game Market Review December 2025
Event
Gamesforum Barcelona 2026
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Apps and Trends to Watch: Prediction Markets Go Mainstream with Kalshi, Polymarket, and Myriad
Blog
Creative That Performs: How Liftoff’s Creative Packages Unlock Smarter, Scalable Growth
Event
iGB Affiliate Barcelona 2026
Podcast
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Resource
Analyst Bulletin: Mobile Game Market Review November 2025
Podcast
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Blog
Apps and Trends to Watch: Lessons From Entertainment Upstarts AirBuds and FlareFlow
Blog
Q5 Opportunities Mobile Game Marketers Can’t Afford to Miss
Resource
Analyst Bulletin: Mobile Game Market Review October 2025
Event
Business of Apps Berlin 2025
Case Study
King x Liftoff Success Story: Driving Retention and Revenue Through AI Innovation
Webinar
AI in Advertising: From Insights to Impact
Blog
Proven Strategies to Drive Q4 Performance
Podcast
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
Webinar
Cracking Crypto Growth: Inside the UA and Engagement Strategies That Deliver
Event
Digiday Programmatic Marketing Summit 2025
Case Study
BeSoccer Boosts In-Content Ad Performance with Liftoff Monetize
Blog
A Home That Reflects Our Identity: Liftoff.io Is Now Liftoff.ai
Blog
Marketplace Quality: the Mobile Partner Advantage
Blog
Data-Backed Insights to Boost E-Commerce Sales This Holiday Season
Blog
Consumer App Innovations: Lessons from the Winners of the 2025 Mobile Appdev Awards
Blog
What Mobile Game Developers Can Learn from the Winners of the 2025 Mobile Appdev Awards
Resource
Analyst Bulletin: Mobile Game Market Review July & August 2025
Blog
Vungle Exchange Integrates LiveRamp — Boost Targeting with Alternative IDs
Blog
How Top Apps Like Duolingo, Tinder, and DraftKings Are Innovating to Drive Engagement
Blog
Leveraging User Motivations to Drive Engagement with AppRefinery and GameRefinery
Blog
Top Monetization Trends in the Mobile Games Market
Case Study
Pocket FM Scales Global Revenue Across Ad Formats with Liftoff Monetize
Blog
5 Strategies to Boost User Acquisition and Spike Engagement for Sports Betting Apps
Blog
Webinar Recap | Proven Strategies to Supercharge Your Ad Creatives and Boost ROAS
Webinar
La ventaja creativa: Formatos, tácticas y herramientas para disparar el ROAS
Blog
AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index
Webinar
What’s Next for Mobile Growth? Trends and Advertiser Strategies for 2025
Event
Growth Masterminds Mixer São Paulo Edition 2025
Podcast
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Resource
The iGaming Marketer’s Guide to Mobile User Acquisition
Blog
Webinar Recap | Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps
Case Study
iGaming Giant Beats CPI Targets and Increases Conversions With Liftoff Product Ads
Blog
How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy
Blog
Driving Performance and Innovation with PEPr: Liftoff’s Experimentation Program
Blog
Webinar Recap | From Tasks to Loyalty: Rewarded Play Tactics That Drive Results
Blog
Must-Know Highlights From the 2025 Casual Gaming Apps Report
Event
🎮 Liftoff Heads to ChinaJoy 2025 – Visit Us at Booth W3-B805!
Resource
Analyst Bulletin: Mobile Game Market Review June 2025
Resource
2025 Mobile Ad Creative Index
Blog
Introducing Liftoff's 2025 Mobile Ad Creative Index
Blog
Beyond the Game: What to Expect From Consumer Apps in the Rest of 2025
Blog
Unlocking Smarter Spend: How Unattributed Postbacks Power More Efficient Advertising
Podcast
Episode 63: Award-Winning Insights - Our 2025 Mobile Appdev Awards Winners
Event
AGS São Paulo 2025
Event
Mobile Growth Summit Canada 2025
Resource
Analyst Bulletin: Mobile Game Market Review May 2025
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Streamlining Creative Workflows: Insights into Liftoff's Creative Lab
Blog
How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy
Event
AGS 100 Berlin 2025
Event
Gamesforum Hamburg 2025
Podcast
Got a Minute? Help Us Make the Mobile Games Playbook Even Better
Case Study
FotMob Boosts Fill Rate and eCPM with Liftoff’s In-Line Ads
Case Study
365Scores Reaches New Revenue Record with Liftoff Monetize
Resource
Analyst Bulletin: Mobile Game Market Review April 2025
Resource
2025 Casual Gaming Apps Report
Blog
Introducing Liftoff and Singular's 2025 Casual Gaming Apps Report
Event
Teeing Up Tech
Blog
Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth
Webinar
Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps
Blog
Maximizing Conversions and ROI: Key Insights from Liftoff’s Non-Gaming Ad Monetization Trends Report
Blog
MAU Vegas 2025: Where to Connect with Your Industry Friends
Event
Women in Mobile KPI-n It Real
Event
Donut Speak
Event
MAU 2025
Event
2025 Mobile AppDev Awards
Resource
Analyst Bulletin: Mobile Game Market Review March 2025
Webinar
From Tasks to Loyalty: Rewarded Play Tactics That Drive Results
Blog
Webinar Recap: How To Drive User Engagement For iGaming Apps
Case Study
Bitsmedia Optimizes Ad Revenue While Enhancing User Experience with Liftoff
Blog
Smarter Spending, Stronger Results: The Power of Dynamic Impression Pacing
Event
AppsFlyer MAMA São Paulo 2025
Event
BiS SiGMA Americas 2025
Event
AppsFlyer MAMA Mexico 2025
Blog
Strategies to Keep Your Game on the Leaderboard
Event
Digiday Publishing Summit 2025
Podcast
Episode 62: Profit From Play - The Top Monetization Trends in the Mobile Games Market
Event
Game Dance Connect
Resource
2025 App Marketer Survey
Blog
The Results Are In! Findings From Our 2025 App Marketer Survey
Blog
Webinar Recap: Talking Creative Formats That Win With Liftoff’s Deanna Ulrich
Event
GDC SF 2025
Event
SBC Summit Rio 2025
Event
Happy Hour Galera
Blog
Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights
Event
AGS LA 2025
Blog
Unlocking iGaming Success: Navigating Programmatic Advertising Challenges
Event
AppsFlyer MAMA San Francisco 2025
Case Study
Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads
Blog
Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps
Webinar
Unlock the Secret to Winning Big: Driving User Engagement in iGaming
Podcast
Episode 61: Looking Forward - What We Expect to Dominate Mobile Gaming in 2025
Event
ICE Barcelona 2025
Blog
How to Harness User-Generated Content for Effective User Acquisition
Resource
2025 Non-Gaming Ad Monetization Trends Report
Blog
Just Arrived! Liftoff's Non-Gaming Ad Monetization Trends Report
Webinar
iOS Measurement 101: iOS SKAN Campaign Set Up
Blog
7 Insights From Our Q&A With Rovio's Kentaro Sugiura and Liftoff's Christie Crable
Podcast
Episode 60: Mobile Gaming in 2024 - Exploring the Top Trends That Dominated the Year
Blog
2025 UA Planning: Incorporating Non-Traditional Targeting and Optimizations
Blog
What Happened to SKAN 5? Breaking down Apple’s AdAttributionKit
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Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange
Blog
Maximizing Campaign Effectiveness with Device Language Targeting
Case Study
Binance Beats D7 ROAS Goals by 30% in Key Markets
Resource
Analyst Bulletin: Mobile Game Market Review October 2024
Resource
The Mobile Marketing Guide for Streaming Apps
Blog
Grow Your Streaming Audience With Liftoff & Kochava's New Guide
Blog
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
Blog
How to Boost User Engagement for Finance and Crypto Mobile Apps
Podcast
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Webinar
Busting Ad Monetization Myths in Non-Gaming Apps
Webinar
Unlocking Growth with IP Collaborations: LiveOps Success Stories and Future Trends
Blog
Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades
Blog
10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar
Resource
Analyst Bulletin: Mobile Game Market Review September 2024
Blog
Introducing Cortex®, Liftoff’s Next-Generation ML Platform
Webinar
Creative Formats That Win
Case Study
Audiomack Increased Revenue Per Request by 50% with App Open Ads
Blog
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Podcast
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Webinar
Tapping Motivations: Designing Apps that Resonate With Users
Resource
Analyst Bulletin: Mobile Game Market Review August 2024
Event
Maximize Customer Lifetime Value Workshop
Resource
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape
Event
Gamesforum London 2024
Event
UA Society Summit 2024
Webinar
State of Re-engagement and Emerging Trends
Webinar
Cashing In: Boosting User Engagement for Finance & Crypto Apps
Blog
Liftoff Makes It Eight Straight Inc. 5000 Fastest-Growing Private Companies List Rankings
Resource
Analyst Bulletin: Mobile Game Market Review July 2024
Blog
Introducing Liftoff Exclusive Ad Formats
Event
AGS San Francisco 2024
Blog
How Consumer Apps Are Winning the Competition for Time and Attention
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AI and ML in Ad Tech: Understanding the Key Differences
Blog
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
Case Study
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
Podcast
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Resource
2024 Guide to Growing Chinese Gaming Apps Overseas
Blog
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
Blog
Webinar Recap: Learning About Source Identifiers and SKAN
Resource
Analyst Bulletin: Mobile Game Market Review June 2024
Event
ChinaJoy 2024
Blog
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
Blog
Webinar Recap: Generative AI in Mobile Ad Creatives
Podcast
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Resource
Analyst Bulletin: Mobile Game Market Review May 2024
Event
AGS São Paulo 2024
Event
Appsflyer MAMA São Paulo
Event
Appsflyer MAMA México
Resource
Analyst Bulletin: Mobile Game Market Review April 2024
Blog
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Podcast
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Webinar
Generative AI in Mobile Ad Creatives
Webinar
Competition For Time and Attention - Enhancing User Engagement
Webinar
iOS Acquisition Deep-dive
Blog
5 Ways to Boost Creative Performance With Generative AI
Resource
2024 Casual Gaming Apps Report
Blog
Introducing Liftoff's 2024 Casual Gaming Apps Report
Resource
Analyst Bulletin: Mobile Game Market Review March 2024
Blog
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Podcast
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Case Study
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
Blog
Audience Engagement Insights for the Full Mobile Ecosystem
Resource
Analyst Bulletin: Mobile Game Market Review February 2024
Blog
We Want You at Mobile Apps Unlocked 2024
Event
Ladies Who Lead Mobile Mixer
Event
Liftoff Experience Sphere
Event
Behind Closed Apps
Blog
Discover the Winners of the 2024 Mobile GameDev Awards
Blog
FAQ on the Digital Services Act (DSA)
Blog
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Resource
2024 Mobile Ad Creative Index
Blog
Get It Now! Liftoff's 2024 Mobile Ad Creative Index
Webinar
Maximizing Player Engagement and Retention with Live Events
Resource
Analyst Bulletin: Mobile Game Market Review January 2024
Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads
Webinar
Women in Mobile: Shaping Careers & Future of Tech
Blog
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
Event
PGC SF 2024
Blog
Announcing the 2024 Mobile GameDev Awards
Event
2024 Mobile GameDev Awards
Blog
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
Event
AGS LA 2024
Blog
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
Blog
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
Podcast
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
Blog
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Webinar
Creatives that Convert: Mastering Creative Optimization in 2024
Case Study
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
Resource
2024 App Marketer Survey
Blog
It's Here! Liftoff's Newest App Marketer Survey
Podcast
Episode 52: Exploring the Top Five Trends That Dominated 2023
Blog
How to Tap Into Player Motivations and Build Better Playable Ads
Blog
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
Blog
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
Blog
Unlocking the Power of UGC Creatives With Liftoff Influence
Podcast
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
Blog
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
Blog
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
Blog
How Mobile App Developers Boost Engagement With Season-Based Systems
Resource
2023 Supply Path Optimization Guide
Blog
Liftoff's 2023 Guide to Supply Path Optimization
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Can You Unlock More and Spend Less by Going Around the App Stores?
Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
Blog
What the Rise of Hybrid-Casual Games Means for Advertisers
Event
IGDC 2023
Blog
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Podcast
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
Case Study
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
Blog
How Triple-Page Ads Are Delivering a New Creative Experience
Resource
2023 Holiday Guide for E-Commerce Apps
Blog
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Blog
Why Android Re-Engagement Matters, Now More Than Ever
Podcast
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Event
Under the Sea: AGS SF Happy Hour
Podcast
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
Blog
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
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4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
Podcast
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers
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For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Case Study
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
Podcast
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
Case Study
How GameRefinery Helped Ubisoft Find The Right Social Features
Webinar
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
Resource
2023 The State of App Marketing for Subscription Apps
Event
Chinajoy 2023
Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
Case Study
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy
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2023 Midcore Gaming Apps Report
Podcast
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
Event
AGS São Paulo 2023
Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
Event
Vegas Golden Hour
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3 Must-Know Changes to Mobile Game Player Motivations in 2023
Event
Poolside ParTee
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Women in Mobile Marketing Masters Brunch
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2023 Casual Gaming Apps Report
Webinar
How To Create Ads That Convert, Portuguese
Webinar
How To Create Ads That Convert (Spanish)
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MAU 2023
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Data Visualization: Where Do Gaming Installs Come From?
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7 Playable Ads Best Practices for Mobile Apps
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Programmatic’s Secret Weapon to Boost Brand Engagement
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Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
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From Click to Customer: The Best Way to Maximize Your Mobile Revenue
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5 Creative Advantages of Long-Form Mobile Video Ads
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3 Things Successful Ad Designers Do to Stay Ahead of the Curve
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No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
Case Study
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
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Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
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2023 Mobile Ad Creative Index
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Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
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How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
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The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
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Korean App Marketer Confidence Remains Stable, Survey Finds
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Winning with UGC and Live Action Creatives
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4 Strategies for Mobile Marketers in a Privacy-Centric World
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Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
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ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
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The 6 Do’s and Don’ts of Marketing Your App in Japan
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How App Marketers Are Adapting to a Privacy-First Industry
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Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
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Casual Gaming Apps Dominate the Japanese Gaming Market
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2022 App Marketer Survey
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Post-COVID, Dating App Engagement in Japan Is on the Rise
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Liftoff Monetize in-app bidding available in open beta with Google AdMob
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Japan Mobile App Trends 2022
Webinar
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
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All About the Money: The Future of Finance & Fintech Apps
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Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
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3, 2…ONE LIFTOFF
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Say Goodbye to Proxies and Hello to LTV Optimize
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A Q&A With Jam City's Winnie Wen on Casual Gaming
Report
2022 Mobile Finance Apps Report
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How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers
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A Q&A With Wooga's Melanie Zimmermann and Vinícius Gerez on Casual Gaming
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Ad Monetization - Key Steps To Get Started
Webinar
The State of Subscription Apps: Subscribing to New Strategies
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A Q&A With Socialpoint's Danika Wilkinson on Casual Gaming
Report
2022 Casual Gaming Apps Report
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Driving ROAS Gains with IAA Optimization
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How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
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What Is App Bidding?
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6 Ways to Wow Users With Your In-App Video Ad Creative
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How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
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What Is SKOverlay?
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New Growth Strategies for Mobile Shopping Apps
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All (LTV) Models Are Wrong, but Some Are Useful
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2022 Mobile Shopping Apps Report
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2022 The State of App Marketing for Subscription Apps
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The New Standard of Creative Testing: Multi-Creative Optimization
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In-App Bidding Mid-2022, Where Are We At?
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Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay
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Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
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How to Monetize Apps for iPhone
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Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
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Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative
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Driving Liftoff Forward
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MAU 2022
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The Complete Guide to Contextual Advertising
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What Is Contextual Marketing?
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2022 Guide to Scaling Mobile Apps Overseas
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How to Craft a Winning Mobile Fintech Strategy
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4 Contextual Targeting Strategies for the Post-IDFA World
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Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
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Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
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4 Examples of Effective Contextual Advertising Tactics
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2022 Mobile Ad Creative Index
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Women in Mobile: Breaking Bias
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How Social Apps Thrive Beyond the Pandemic
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Hypercasual 2022
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The Future of the Web Expert Series
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Women in Mobile: Career Growth and Tips to Succeed
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What Is Contextual Traffic on Mobile?
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What Is App Set ID on Android and What Can It Be Used For?
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What Is Android Advertising ID (AAID)?
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Love Is in the App: Growth Strategies for Dating Apps
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What Is Limit Ad Tracking on Android?
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How to Monetize Apps for Android
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Отчет о приложениях для знакомств 2022
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Maximizing iOS UA: Stats, Trends & Strategy
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The Complete Guide To Mobile Ad Monetization
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6 Steps to Launching Your Mobile Game
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2022 Dating Apps Report
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Top Gaming App Marketing Trends Moving into 2022
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Creative Strategies for Gaming Apps
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2021 Mobile Game Video Ads Analysis
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How New App Features Attract Users for Pokerist
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Conquering Gaming App Marketing: Best Practices for Promoting your App
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App Subscriptions: How Much Can Publishers Earn?
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Beating the Odds: How to Effectively Market Social Casino Apps
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Beating the Odds, How to Effectively Market Social Casino Apps
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Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y
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Global Video Streaming Service Hits Bold CPA Target
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Liftoff Exceeds MOBEE’s ROAS Goal by +7%
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2021 In-App Ad Placement Revenue Report
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Marketing Crypto: How to Build Trust in Your App
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Отчет о приложениях социального казино 2021
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How to Hit the Top Charts with Your Hyper-Casual Game
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6 Insider Tips to High-performing Ads
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App Marketing in Eastern Europe: What You Need to Know
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2021 Social Casino Gaming Apps Report
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Mobile App Ad Revenue: How Much Can Developers Make?
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Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
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Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
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Shop 'Til They Drop, UA Tips for Shopping Apps - SEA
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Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates
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Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle
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Shop 'Til They Drop, UA Tips for Shopping Apps - EMEA
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Shop 'Til They Drop, UA Tips for Shopping Apps
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Mobile Heroes Uncensored Podcast – 7Mind
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What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
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Polaris Office Increased iOS Ad Revenue by 700% With Vungle
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State of iOS UA: Stats, Trends, and Strategy
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5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
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What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
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What Is Identifier for Advertisers (IDFA) on iOS?
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Explaining the Learning Phase
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2021 Mobile Shopping Apps Report
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Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork
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VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization
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What Is Contextual Ad Targeting?
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Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
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ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution
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Mobile Eats Food Delivery Infographic
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What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?
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Unlocking Future Growth for Casual Gaming Apps
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What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?
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Making the Most of TikTok Ads
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AdExchanger: These Apps Will Benefit The Most From Apple's Pending IDFA Changes
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Android Ad Spend Growth Steals the Spotlight From iOS 14.5
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VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending
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This fintech got an incredible 62% increase in activations
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How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue
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2021 Casual Gaming Apps Report
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Post-IDFA UA Strategies for Casual Gaming Apps
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Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
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How to Create the Best Ad Creative
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Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue
Webinar
Ad Creative Strategies on iOS 14.5
Webinar
Ka-ching! Strategies to Grow & Scale Finance Apps - EMEA
Webinar
Ka-ching! Strategies to Grow & Scale Finance Apps
Case Study
Discover how Bermuda’s ROAS increased 32% in one quarter
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How Automation Solves UA's Biggest Problems on iOS Today
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Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success
Podcast
Mobile Presence Podcast – Wooga
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PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games
Case Study
This QSR Reduced CPAs by 68% in a Single Quarter
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Probabilistic Attribution Does Not Equal Fingerprinting — Here's How
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Mobile Ad Best Practices for Publishers & Advertisers
Webinar
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
Webinar
iOS14: Mobile Growth in a Post-IDFA Era
Resource
Mobile Heroes Uncensored
Podcast
Mobile Presence Podcast – Glovo
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SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
Report
2021 Mobile Finance Apps Report
Blog
Testing and Optimizing Ad Creatives in Google UACs
Webinar
Mobile Media Buying & Attribution on SKAdNetwork
Podcast
Mobile Presence Podcast – Wooga
Webinar
How Publishers Can Prepare for Apple’s IDFA Change
Blog
Why Developing a Strong Brand Is Important for Your Business
Blog
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
Webinar
Designing Ads for a Post-IDFA World - EMEA
Webinar
Designing Ads for a Post-IDFA World
Blog
How to Incentivize New Users and Scale Downloads
Blog
What Is eCPM? How To Calculate Effective Cost Per Mille
Podcast
Mobile Presence Podcast – 7Mind
Blog
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization
Podcast
Mobile Presence Podcast – Big Fish Games
Resource
How IDFA Changes Will Impact All Marketers
Resource
Post-Install Events Infographic
Report
2021 Mobile Ad Creative Index
Blog
Liftoff Forms Strategic Partnership With Blackstone
Resource
Liftoff Virtual Backgrounds
Case Study
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
Case Study
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
Case Study
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
Podcast
Mobile Presence Podcast – Electronic Arts
Podcast
Mobile Presence Podcast – SciPlay
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Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Report
2020 Mobile App Trends Report
Podcast
Mobile Presence Podcast – VSCO
Blog
Why LTV is essential for UA, and D7 ROAS should be retired
Webinar
Mobile Heroes Awards Show
Webinar
Scaling UA for Gaming Apps in Southeast Asia and Beyond
Podcast
Mobile Presence Podcast – Elevate Labs
Blog
6 Reasons to Bring Humor Into the Workplace
Webinar
Raise Your Game: Insights to Drive Downloads that Convert
Webinar
Game On: Latest Trends in Marketing Gaming Apps
Podcast
Mobile Presence Podcast – Jam City
Podcast
Mobile Presence Podcast – IQ Option
Webinar
UA Performance on iOS 14 (EMEA)
Webinar
UA Performance on iOS 14
Case Study
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
Podcast
Mobile Presence Podcast – GCash
Event
Mobile Heroes Power Hour
Case Study
Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease
Report
2020 Mobile Gaming Apps Report
Podcast
Mobile Presence Podcast – Thimble
Case Study
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives
Blog
Probabilistic attribution for iOS 14 — a deeper dive
Webinar
How to Define Your App Growth Strategy and KPIs
Webinar
Reinventing Marketing Strategies for Shopping Apps in SEA
Webinar
Influencer Marketing for Mobile Apps
Podcast
Mobile Presence Podcast – The Meet Group
Blog
Company Culture in Times of Chaos
Webinar
Retail Therapy: Marketing Shopping Apps in Today’s Economy
Blog
How User-Generated Content Boosts Ad Performance
Podcast
Mobile Presence Podcast – Stash
Case Study
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
Webinar
Designing Ads for TikTok
Case Study
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
Podcast
Mobile Presence Podcast – Square Enix
Webinar
5 Fundamentals of Marketing Your Mobile Game
Webinar
The Social Casino Special
Podcast
Mobile Presence Podcast – Rappi
Report
2020 Mobile Shopping Apps Report
Blog
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
Webinar
Marketing Gaming Apps in Latin America & Beyond
Podcast
Mobile Presence Podcast – Realtor.com
Webinar
Show Me the Money – Growth Strategies for Finance Apps
Blog
NEW! 2020 Finance Apps Report
Webinar
Winning Growth Strategies for Finance Apps in APAC
Webinar
Unlocking Mobile UA on TikTok
Webinar
How to Market Your App in a Rapidly Changing Mobile Economy
Webinar
Taking the Fight to the Fraudsters
Blog
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index
Podcast
Mobile Presence Podcast – Hurb
Webinar
Women in Mobile – Bosses of the Industry
Blog
Women at Liftoff: Negin Saei, Controller
Blog
What is View Through Attribution and Why Is It Important?
Blog
Women at Liftoff: Susan Hansen, General Counsel
Report
2020 Mobile Finance Apps Report
Podcast
Mobile Presence Podcast – Grammarly
Webinar
The Art and Science of Building a Performance Design Team
Blog
8 Tips for Making a Great Playable Ad
Podcast
Mobile Presence Podcast – Playstudios
Blog
NEW! 2020 Mobile Ad Creative Index
Podcast
Mobile Presence Podcast – Current
Report
2020年版 モバイル広告クリエイティブ・インデックス
Webinar
Mobile App Trends – Analysis Of The App Ecosystem
Blog
Which attribution window is right for your marketing stack?
Podcast
Mobile Presence Podcast – Clover
Blog
A Practical Guide to Running a Successful Influencer Program
Case Study
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
Blog
Q&A with Melissa Lertsmitivanta @Realtor.com
Podcast
Mobile Presence Podcast – Joom
Blog
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
Podcast
Mobile Presence Podcast – TelTech
Webinar
Best Practices for Marketing an App in Japan
Report
《2019移动应用趋势报告》
Podcast
Mobile Presence Podcast – FinAccel
Case Study
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
Case Study
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
Event
Newtro Night
Podcast
Mobile Presence Podcast – Credit Sesame
Report
2019 Japan Mobile App Engagement Report
Blog
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales
Podcast
Mobile Presence Podcast – TextNow
Event
Tech in Asia
Event
G-Star Korea
Event
ad:tech Tokyo
Event
GTC 2019
Event
Game Daily Connect
Event
App Growth Summit Singapore
Event
Programmatic NYC
Event
White Nights Moscow
Event
MobileOne
Podcast
Mobile Presence Podcast – Ibotta
Event
The Mobile View at Dmexco
Blog
NEW! 2019 Mobile Gaming Apps Report
Event
A Magical Night at TGS2019
Blog
7 Ways to Scale Your Affiliate Program
Webinar
Marketing Mobile Games – Insider Stories on Scaling Growth
Podcast
Mobile Presence Podcast – Groupon
Report
Mobile Gaming Apps 2019
Blog
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer
Event
Mobile Heroes Jakarta
Webinar
Marketing Shopping Apps – Strategies from Marketing Experts
Report
2019 Mobile Shopping Apps Report
Podcast
Mobile Presence Podcast – Credit Karma
Blog
Q&A with Gerardo Castillo @Chatbooks
Event
Mobile Growth Europe
Event
DMEXCO
Event
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://liftoff.cn/wp-content/uploads/2019/06/gaming-webinar-07-564x295.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
Report
2019 Southeast Asia App Engagement Report
Blog
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Podcast
Mobile Presence Podcast – CookApps
Event
App Growth São Paulo
Blog
Career Growth Tips from Thomas Pan @Twine
Event
Mobile Growth Summit Singapore
Event
ChinaJoy
Event
GMIC Guangzhou
Podcast
Mobile Presence Podcast – ME2ZEN
Event
App Growth Summit Seattle
Blog
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®
Case Study
How ME2ZEN Increased Purchase Related Events 151%
Webinar
2019 Finance Apps – Trends & Benchmarks
Podcast
Mobile Presence Podcast – Huuuge Games
Report
モバイル金融アプリレポート
Webinar
Live Panel: Women in Mobile
Case Study
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%
Podcast
Mobile Presence Podcast – Blinkist
Webinar
Mitigating Mobile Ad Fraud
Podcast
Mobile Presence Podcast – Adjust
Resource
2019 Dating App Infographic
Webinar
Mobile Ad Creative Tips and Tricks
Event
Mobile & App Marketing Summit
Podcast
Mobile Presence Podcast – Ludia
Podcast
Mobile Presence Podcast – DoubleDown Interactive
Event
eTail Asia
Event
Digital Travel APAC
Event
App Ape Awards Tokyo
Resource
Join the Mobile Heroes Slack Community
Event
App Growth Summit Berlin
Event
App Marketing Summit
Event
App Growth Summit LA
Event
Pocket Gamer Connects London
Event
Mobile World Congress
Blog
Join the Mobile Heroes Slack Community
Podcast
Mobile Presence Podcast – Nexon M
Podcast
Mobile Presence Podcast – Mobile Trend
Blog
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
Podcast
Mobile Presence Podcast – Skillz
Webinar
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
Blog
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index
Podcast
Mobile Presence Podcast – Playrix
Resource
'No-BS' Mobile Attribution | 27 Questions Answered
Event
Madrid Mobile Summit
Event
Mobile Heroes Dinner Party
Webinar
How Machine Learning is Transforming App Marketing
Podcast
Mobile Presence Podcast – Etermax
Event
Mobile Heroes Los Angeles
Event
Mobile Heroes Seattle
Event
Mobile Heroes New York
Event
Mobile Heroes Seoul
Event
Mobile Heroes Tokyo
Event
Mobile Heroes Boston
Event
MMA Forum Indonesia
Event
Tokyo Game Show
Event
G-Star Korea
Event
Casual Connect
Event
App Growth Summit SF
Event
Mobile Heroes Supper Club
Event
MobileOne
Podcast
Mobile Presence Podcast – Badoo
Case Study
How IMVU Increased In-App Purchases by 276%
Webinar
2018 Gaming Apps Trends & Benchmarks
Blog
NEW! 2018 Mobile Gaming Apps Report
Podcast
Mobile Presence Podcast – RetailMeNot
Podcast
Mobile Presence Podcast – Pocket Gems
Blog
Never Say “No” to Opportunity, Even When in Doubt
Event
Mobile Growth Europe
Event
Gamescom
Podcast
Mobile Presence Podcast – Playtika
Blog
Meet the Heroes: What’s in Your Growth Stack?
Podcast
Mobile Presence Podcast – American Well
Webinar
2018 Shopping Apps Trends & Benchmarks
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Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
Podcast
Mobile Presence Podcast – Apartment List
Event
App Promotion Summit New York
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Liftoff is GDPR Compliant
Podcast
Mobile Presence Podcast – GOAT
Event
Mobile Growth New York
Webinar
2018 Finance Apps Trends & Benchmarks
Podcast
Mobile Presence Podcast – IMVU
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How to Successfully Scale Up Google UAC Campaigns
Webinar
Inside Mobile Ad Fraud
Podcast
Mobile Presence Podcast – Social Discovery Ventures
Blog
NEW! 2018 Mobile Finance Apps Report
Podcast
Mobile Presence Podcast – Tilting Point
Webinar
The Good, The Ad & The Ugly 5
Resource
Mobile Hero Comics
Event
Mobile Apps Unlocked
Case Study
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
Case Study
GOAT Games unlocks the iOS market with Liftoff Influence
Case Study
Liftoff Influence increases Calm's influence marketing ROI by over 50%
Case Study
Liftoff Influence helps Luni Apps top the charts with Fitness Coach
Webinar
Dating Apps Trends & Benchmarks
Podcast
Mobile Presence Podcast – Penn Interactive Ventures
Podcast
Mobile Presence Podcast – Poshmark
Blog
NEW! 2018 Mobile Dating Apps Report
Webinar
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
Podcast
Mobile Presence Podcast – The Weather Channel
Event
App Growth Summit NYC
Podcast
Mobile Presence Podcast – Coupang
Case Study
How Coupang Re-Engagement Campaign Increased Purchases 221.4%
Event
Kochava Mobile Summit
Podcast
Mobile Presence Podcast – Zenjoy
Podcast
Mobile Presence Podcast – HomeAdvisor
Case Study
How Sam’s Club Decreased Cost-per-First-Purchase 47.4%
Webinar
2017 Mobile App Engagement Index
Podcast
Mobile Presence Podcast – Sam’s Club
Podcast
Mobile Presence Podcast – Stash
Podcast
Mobile Presence Podcast – Rosetta Stone
Webinar
The Good, The Ad & The Ugly 4
Event
Mobile Growth Canada
Webinar
Subscription Apps: Trends and Tips for Successful Marketing
Resource
2017 Mobile Subscription Apps Report
Case Study
How USA TODAY Increased App Opens 386%
Event
App Promotion Summit Berlin
Case Study
How Stash Invest Increased Linked Bank Accounts by 134%
Webinar
The Good, The Ad & The Ugly 3
Case Study
Acorns acquires more active investors with Liftoff
Case Study
How Clarity Money Increases Account Activations by 13%
Podcast
Mobile Presence Podcast – Trainline
Podcast
Mobile Presence Podcast – Clarity Money
Webinar
Best Practices in Marketing Shopping Apps
Podcast
Mobile Presence Podcast – Delivery Hero
Podcast
Mobile Presence Podcast – Acorns
Resource
Guide to Marketing Gaming Apps
Podcast
Mobile Presence Podcast – letgo
Podcast
Mobile Presence Podcast – Meetic
Webinar
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
Podcast
Mobile Presence Podcast – Twitter
Webinar
Re-Engagement Best Practices to Better Monetize Your App
Resource
Beginner's Guide to Mobile Re-Engagement
Case Study
How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
Podcast
Mobile Presence Podcast – Liftoff
Event
ChinaJoy
Webinar
Interactive Ads Webinar
Event
DMEXCO 2018
Resource
Beginner's Guide to Mobile Attribution Tracking
Case Study
How Talabat Increased Install-to-Order Rates by 72.2%
Podcast
Mobile Presence Podcast – WB Games
Podcast
Mobile Presence Podcast – Storm8
Podcast
Mobile Presence Podcast – InfiApps
Podcast
Mobile Presence Podcast – King
Podcast
Mobile Presence Podcast – Crowdstar
Webinar
Best Practices for Marketing Gaming Apps
Case Study
How Grab Got CPIs to Land 33% Below Their Target
Resource
Mobile Love Infographic
Case Study
How MyTona increased daily In-App-Purchase revenue by 137%
Webinar
Gaming Apps Report Webinar
Blog
Why Negative Mobile Ad Feedback Isn't Always a Bad Thing
Case Study
How Rocket Games increased Viva Slots Vegas game plays by 588%
Event
Mobile Growth Summit
Resource
Red vs Blue Infograph
Case Study
How Invoice2go boosted subscriptions 30% with re-engagement campaign
Case Study
How SurveyMonkey increased click-to-install rate by 152.2%
Webinar
The Good, The Ad & The Ugly: Episode 2
Webinar
The Good, The Ad & The Ugly Episode 1
Case Study
How ZiMAD Increased 90-Day User Retention Rates
Resource
We're Looking for Mobile Heroes
Blog
Want to Win Black Friday? Acquire New Mobile Shoppers in September
Resource
We're Looking for Mobile Heroes
Webinar
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
Resource
Guide to Marketing Non-Gaming Apps (Spring 2016)
Webinar
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
Webinar
Unlocking Finance Apps: How Marketers Drive Growth and Revenue
Webinar
Delivering ROI on Your Mobile Investment
Webinar
Unlocking Your App Installs with Mobile Re-engagement
Webinar
How Top Marketers Prepare for the Holiday Rush
Webinar
Beyond the Install: From Acquisition to Re-engagement
Event
TUNE Postback
Case Study
Mfour
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The Most Important Lesson I Learned Marketing the MileIQ Mobile App
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Guide to Marketing Non-Gaming Apps (Fall 2015)
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How to market a subscription-based education app
Resource
How Touch of Modern drives shopping app engagement
Case Study
How Tophatter increased mobile auction sales by 235%
Case Study
How SeatGeek Increased Mobile Ticket Sales by 12.7%
Blog
Infographic: Q1 Mobile App Engagement Index
Webinar