Blog
Results (47)
We found 0 results.
Please try a new search.
Post
User Acquisition
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
Post
Community
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Post
Community
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Post
Community
Candywriter’s Gabby Bradford Pigott on the value of partnerships
Post
User Acquisition
Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
Post
User Acquisition
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
Post
User Acquisition
8 Essential UA Metrics for Marketing Casual Games
Post
Monetization
3 Ways to Level Up as an Ad Monetization Manager
Post
User Acquisition
Zynga’s Paula Neves shares her journey from psychology to mobile marketing
Post
Ad Creative
How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Post
Ad Creative
Why UGC Is the Way of The Future
Post
Ad Creative
Top Creative Best Practices to Increase ROAS
Post
Ad Creative
Why ROAS Is the Wrong Optimization Metric
Post
Community, Data, New Markets
Data Analytics Will Drive App Marketing
Post
Ad Creative
Designing a Winning Ad Creative Strategy in 4 Steps
Post
Ad Creative, User Acquisition
Guia para criar a estratégia de criativos ideal de Aquisição de Usuários
Post
New Markets
Marketing Gaming Apps in Latin America and Beyond
Post
Ad Creative, How To
How To Make Your Ad Creatives Stand Out and Perform
Post
Ad Creative, How To
Como criar anúncios de Aquisição de Usuários que realmente funcionem?
Post
Pro Tip
Estimando a Incrementalidade de seus Investimentos em Mídia Paga
Post
Monetization, Pro Tip, User Acquisition
Top User Acquisition and Monetization Tips From 2022
Post
Community
Mobile Heroes Jingle 2022
Post
Pro Tip
Estimating the Incrementality of Your Paid Media Investments
Post
Ad Creative, Data
Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
Post
Pro Tip
5 Tips for Managing Your Waterfalls
Post
Pro Tip
Drive Better KPIs with Audience Segments
Post
Growth Stack, User Acquisition
Growth Strategies to Lean Into During a Recession (or All the Time)
Post
Agency
A Q&A with Jonathan Yantz at M&C Saatchi Performance
Post
How To
How To Grow Your Mobile App To 8 Figures Per Month On Meta
Post
How To
How to Diversify Your User Acquisition Strategy to Scale a 7-Digit Budget
Post
How To
How to Adapt Traditional IPs to Mobile Games
Post
Monetization, Pro Tip
5 Best Practices To Innovate and Create an Efficient Operation
Post
Growth Stack
Mastering App Store Optimization for the Mobile App Lifecycle
Post
Pro Tip
6 Pointers for Your Post-Acquisition Strategy
Post
Pro Tip
The 6 KPIs That Every Mobile App Marketer Should Track
Post
How To
How to Soft Launch a Casual Game
Post
How To
How to Leverage Market Efficiency
Post
New Markets
Why Now Is the Time for Hypercasual Studios to Add Casual Games
Post
Growth Stack
A Starter’s Guide to Automating Your Mobile UA Initiatives
Post
Community
A Candid Chat With the Organizers of Women in Mobile
Post
Monetization
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
Post
Growth Stack
Apple Search Ads: Beyond the Best Practices
Post
How To, Monetization
How To Future Proof Your Career in Ad Monetization
Post
Community
For International Women’s Day, Leading Women in Mobile Share Their Advice
Post
How To, Monetization
How to Leverage User Understanding to Power Ad Monetization at Scale
Post
Monetization
A 3-Part Recipe for Monetizing a Global App
Post
New Markets
6 Steps to Launching Your Mobile Game
Post
How To
How to Scale Your Campaigns in Global Markets
Post
How To
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
Post
Community
21 Lessons From Mobile Heroes 2021
Post
User Acquisition
How New App Features Attract Users for Pokerist
Post
Ad Creative
Making Ad Creative the Core of Your Mobile Marketing Strategy
Post
Ad Creative
The Core Pillars Of Creative Testing and How To Apply Them
Post
Pro Tip
Following Your Hunches in Performance Marketing
Post
User Acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
Post
User Acquisition
Quick User Acquisition Tips to Start Testing Today
Post
Growth Stack
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
Post
Fraud
Mobile Ad Fraud and the Impact on Finance Apps
Post
Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
Post
Ad Creative
6 Insider Tips to High-performing Ads
Post
New Markets
App Marketing in Eastern Europe: What You Need to Know
Post
Growth Stack
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
Post
How To
How to Hit the Top Charts with Your Hyper-Casual Game
Post
Growth Stack
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
Post
Pro Tip
Pre-qualifying Users When Targeting Becomes Less Granular
Post
Community
Mobile Heroes Program Expands into Germany
Post
New Markets
How Do App Marketers in Germany Build Their Apps?
Post
New Markets
Mobile App Marketing Trends in Germany
Post
Ad Creative
Level Up Your Creative Strategy With 6 Game Changers
Post
Re-engagement
A Perfect Match. How to Run UA and Engagement Together.
Post
How To
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
Post
Data
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
Post
Agency
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
Post
Agency
The Rising Value of First-Party Data in Mobile App Marketing
Post
Ad Creative
Making the Most of TikTok Ads
Post
How To
A Methodical Approach to Testing New Media Partners
Post
User Acquisition
4 Lessons in Marketing Hyper-casual Games
Post
Re-engagement
The Power of Push Notifications
Post
Re-engagement
Developing a Content Strategy to Increase Retention & Conversion
Post
How To
How to unlock TV and OTT as a new performance marketing channel
Post
Brand vs Performance
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Post
Ad Creative
Testing and Optimizing Ad Creatives in Google UACs
Post
Brand vs Performance
Why Developing a Strong Brand Is Important for Your Business
Post
Pro Tip
Building A Growth Marketing Team To Drive Measurable Results
Post
How To
How to Incentivize New Users and Scale Downloads
Post
How To
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Post
How To
A Step-by-Step Guide to Building In-house Marketing Analytics
Post
Ad Creative
Scale Performance The Right Way: A Great UA Creative Process
Post
Community
What Did App Marketers Make of 2020?
Post
How To
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Post
Pro Tip
Stop Playing Tug of War with the Product Team and Start Collaborating
Post
How To
How to Market Your App to Gen Z
Post
Fraud
The Best of Mobile Heroes: The Fraud Squad
Post
Community
Congratulations to the Mobile Heroes Awards Show Winners
Post
Community
The Best of Mobile Heroes: Marketing Channel Guide
Post
Community
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
Post
User Acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
Post
User Acquisition
10 Questions Marketers Should Ask Before Testing A Media Source
Post
Community
The Best of Mobile Heroes: Tips for Launching Your New App
Post
User Acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
Post
User Acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
Post
How To
How to Improve User Acquisition with an In-App Events Map
Post
User Acquisition
3 Fundamentals of Marketing Mobile Apps
Post
Community
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
Post
User Acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
Post
Ad Creative
How User-Generated Content Boosts Ad Performance
Post
Fraud
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
Post
User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 3
Post
User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 2
Post
User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 1
Post
Growth Stack
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
Post
User Acquisition
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
Post
Community
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
Post
Community
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
Post
Community
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
Post
Pro Tip
What is View Through Attribution and Why Is It Important?
Post
Community
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
Post
Community
Women in Mobile: Bosses of the Industry
Post
Community
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
Post
Community
Helping to Improve the World Through Marketing
Post
Pro Tip
7 Tips for Implementing an LTV Model to Scale Your App
Post
How To
How to Build a Team of Performance Designers
Post
Growth Stack
Which attribution window is right for your marketing stack?
Post
How To
A Practical Guide to Running a Successful Influencer Program
Post
Community
2019 Liftoff Mobile Heroes Year in Review
Post
Community
Q&A with Melissa Lertsmitivanta @Realtor.com
Post
How To
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
Post
Community
Q&A with Cindy Wu @Curious.com
Post
Growth Stack
Stacking Your Tech Stack for Mobile App Growth
Post
Re-engagement
Re-Engagement Strategies from Matt Sadofsky
Post
How To
How to Build a Powerful Foundation for Scaling Your Mobile App
Post
Pro Tip
Career Growth Tips from Tobias Börner @LOVOO
Post
Pro Tip
4 Tips for Making the Most of Limited Marketing Resources
Post
Pro Tip
Career Growth Tips from Drew Frost @Sam’s Club
Post
Fraud
Strategies for Combating Ad Fraud From Day 1
Post
Community
Q&A with Harry Bienenstock @Playtika
Post
Community
Q&A with Appodeal: Leading App Monetization Platform
Post
How To
7 Ways to Scale Your Affiliate Program
Post
Community
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
Post
Community
Q&A with Cherry Shen @Pocket Gems
Post
User Acquisition
Marketing Dating Apps in Japan Starts with “Concept-Making First”
Post
Community
Q&A with Gerardo Castillo @Chatbooks
Post
How To
Practical Advice on Building a Successful Digital Marketing Program
Post
How To
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
Post
Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Post
Re-engagement
Re-Engagement Strategies from Jon Lau @Smule
Post
Pro Tip
Career Growth Tips from Thomas Pan @Twine
Post
How To
How to Market Your App from Soft Launch to Global Release
Post
Pro Tip
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
Post
New Markets
How Culture Impacts App Campaign Performance: the US and Japan
Post
Brand vs Performance
Brand Marketers and Performance Marketers Work Better Together
Post
Pro Tip
5 Tips for Working with a Mobile DSP
Post
Pro Tip
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
Post
Community
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
Post
Community
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
Post
Community
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
Post
Community
Women in Mobile: Career Lessons from Vivian Chang @ Plated
Post
How To
How to Build a Customer-First Channel Strategy Mix for Your App
Post
Community
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
Post
Community
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
Post
Community
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
Post
Community
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
Post
How To
How Blinkist Automated Their Best Performing Marketing Channels
Post
Growth Stack
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
Post
Fraud
3 Common Types of Mobile Ad Fraud and How To Spot Them
Post
User Acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
Post
How To
How to Establish a Blackout Window for App Retargeting Campaigns
Post
How To
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
Post
Pro Tip
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
Post
How To
How to Successfully Launch Your Mobile App into South Korea
Post
How To
Secrets to a Successful Soft Launch
Post
How To
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
Post
User Acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
Post
How To
How to Successfully Launch New Mobile Games in a Highly Competitive Market
Post
Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
Post
Community
Join the Mobile Heroes Slack Community
Post
New Markets
What I Learned Marketing Gaming Apps Developed in APAC
Post
User Acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
Post
How To
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
Post
How To
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
Post
How To
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
Post
New Markets
Applying a Growth Marketing Approach to the eSports Industry
Post
User Acquisition
Returning to the Basics. Is CPM Buying Still King?
Post
Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting
Post
Community
A Day in the Life of a Growth Marketer
Post
Fraud
Practical Advice in Dealing with Mobile Ad Fraud
Post
User Acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
Post
Pro Tip
7 Tips to Succeed as a Woman in a Male-Dominant Industry
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://liftoff.cn/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? Lomit Patel, IMVU
Post
How To
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://liftoff.cn/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? David Yi, AnchorFree
Post
Data
Prime Day Isn’t Just For Amazon
Post
Brand vs Performance
Mobile User Acquisition Marketing: Brand vs Performance
Post
Community
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://liftoff.cn/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
Post
Community
Meet the Heroes: What Does Your Marketing Team Look Like?
Post
Pro Tip
10 Tips for Choosing a Mobile Demand-Side Platform
Post
How To
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://liftoff.cn/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
Post
Growth Stack
Meet the Heroes: What’s in Your Growth Stack?
Post
Community
Meet the Heroes: What Would Be Your Superpower?
Post
Ad Creative
How Incrementality Testing Works
Post
User Acquisition
Optimizing Spend Across Paid Mobile User Acquisition Channels
Post
Community
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
Post
How To
How to Optimize Your Mobile Video Ads for Programmatic
Post
User Acquisition
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
Post
Community
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://liftoff.cn/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
Post
Pro Tip
3 Benefits of Working with Your Mobile App Product Team
Post
How To
How Apartment List Increased Customer LTV by Streamlining the User Flow
Post
Fraud
How to Spot the Most Prevalent Types of Mobile Install Fraud
Post
How To
How to Attribute Installs to Influencer Marketing
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://liftoff.cn/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
Post
Growth Stack
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
Post
Growth Stack
How to Successfully Scale Up Google UAC Campaigns
Post
Pro Tip
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Post
How To
Understanding the Fundamentals of Calculating Lifetime Value
Post
How To
How to Build a Career in Mobile User Acquisition
Post
How To
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
Post
How To
Marketing a News App in the Age of Trump
Post
Pro Tip
What I Learned Launching 1 App per Week for 52 Weeks Straight
Post
New Markets
7 Lessons I Learned Marketing an App in Japan
Post
Pro Tip
What I Learned Running Mobile Ads on Snapchat
Post
Ad Creative
The Weather Company on Testing Creative Across Audiences
Post
Ad Creative
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
Post
New Markets
Are Mobile Apps China’s Next Big Export?
Post
Ad Creative
5 Effective Strategies for A/B Testing Ad Creatives
Post
User Acquisition
Marketing an App in the Current “Freemium” Landscape
Post
Community
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
Post
How To
Marketing Your Mobile App to Android Users
Post
Fraud
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
Post
Pro Tip
4 Tips for Improving Your Programmatic Advertising ROI
Post
Ad Creative
Dynamic Advertising for Mobile: Best Practices
Post
Pro Tip
HomeAdvisor on the Benefits of a Comprehensive LTV Model
Post
Ad Creative
Dynamic Mobile Advertising: Fast & Furious
Post
Community
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
Post
User Acquisition
Mobile App Marketing: Best Practices
Post
Re-engagement
8 Examples of What Mobile App Engagement Really Looks Like
Post
User Acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
Post
Pro Tip
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
Post
How To
How Dynamic Advertising Can Reduce App Abandonment Rates
Post
User Acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
Post
Growth Stack
Things You Ought to Know About Programmatic Ad Buying
Post
Pro Tip
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
Post
How To
Rosetta Stone On the Importance of Audience Profiles and Segmenting
Post
How To
You’ve Built an App. Now How Do You Market It?
Post
Data
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
Post
User Acquisition
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
Post
User Acquisition
Are Web Marketing Strategies Good For Mobile App Marketing?
Post
Ad Creative
What Makes a Mobile Ad Dynamic?
Post
Ad Creative
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
Post
Re-engagement
Optimizing Post Install Engagement
Post
New Markets
The Importance of Understanding Unique Cultures When Marketing Globally
Post
How To
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
Post
User Acquisition
Using Targeted Lookalike Audiences for App User Acquisition
Post
Fraud
Mobile Ad Fraud Expert Answers Three Important Questions
Post
Data
Why the Largest Dating App in Europe Tracks All App Events
Post
Fraud
Mobile Ad Fraud Q&A with Adjust
Post
Community
Mobile Marketing Musings with Nick Quan
Post
Re-engagement
Why Mobile Retargeting Ads are the New Nurture Campaign
Post
Data
NEW! Beginner’s Guide to Mobile Attribution Tracking
Post
Community
Mobile Marketing Musings with Vinícius Gerez
Post
Community
Mobile Marketing Musings with Matt Widdoes
Post
Community
Mobile Marketing Musings with Winnie Wen
Post
User Acquisition
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
Post
Data
Mobile Love Infographic: Dating App Trends and Insights
Post
Community
Mobile Marketing Musings with Haydon Young
Post
Ad Creative
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
Post
Community
Welcome to Mobile Heroes, Gaming Edition
Post
How To
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
Post
Growth Stack
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
Post
Re-engagement
5 Mobile Marketing Predictions for 2017
Post
How To
4 Quick Wins: Improving Mobile Marketing Campaign Performance
Post
Ad Creative
Search Ads: Apple and Google are Better Together
Post
Fraud
6 Tips for Spotting and Preventing Mobile Ad Fraud
![[Infographic] Mobile Marketing Trends Across Party Lines](https://liftoff.cn/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
Post
Data
[Infographic] Mobile Marketing Trends Across Party Lines
Post
How To
How Non-Holiday Mobile Marketers Conquer the Holidays
Post
How To
How to Make Mobile Affiliate Marketing Work
Post
Growth Stack
Get Real With User Reviews in Your Mobile Ads
Post
User Acquisition
Scaling Growth at Mobile-First Startups: Challenges and Tips
Post
Re-engagement
How We Optimize UA Channels to Increase User Retention in the CBS Sports App
Post
User Acquisition
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
Post
User Acquisition
Want to Win Black Friday? Acquire New Mobile Shoppers in September
Post
Ad Creative
3 Tips for Designing Killer Mobile Ads
Post
Re-engagement
What I Learned My First Two Months Running Mobile Re-engagement at Smule
Post
How To
The Secret to More App Users? Talk to Your Product Team
Post
User Acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
Post
User Acquisition
The State of User Targeting in the Mobile Marketing World
Post
Community
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
Post
Pro Tip
Four Tips for Growing a Loyal App User Base
Post
User Acquisition
When Spring is in the Air, So is Dating App Engagement
Post
Re-engagement
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
Post
Re-engagement
6 Hacks to Make the Most of Mobile Retargeting
Post
Re-engagement
Make Mobile Engagement Easy with Personalized Deep Links
Post
Re-engagement
Rules of Re-engagement: Smart Audience Segmenting
Post
Re-engagement
Say it Loud! I Resolve to Re-engage My Mobile Users
Post
User Acquisition
5 Surefire Ways to Grow Your Subscription-Based Mobile App
Post
Pro Tip
5 Keys to Working with Mobile User Acquisition Partners
Post
User Acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
Post
User Acquisition