Liftoff Resources

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Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Blog Creative, Performance Marketing, User acquisition
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
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How Consumer Apps Are Winning the Competition for Time and Attention
Blog User acquisition
How Consumer Apps Are Winning the Competition for Time and Attention
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Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
Blog Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
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Introducing Liftoff’s 2024 Casual Gaming Apps Report
Blog GameRefinery, Gaming, User acquisition
Introducing Liftoff’s 2024 Casual Gaming Apps Report
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Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Blog GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
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FAQ on the Digital Services Act (DSA)
Blog Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)
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Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
Blog Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
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It’s Here! Liftoff’s Newest App Marketer Survey
Blog Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey
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How to Tap Into Player Motivations and Build Better Playable Ads
Blog Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads
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A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
Blog Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
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Liftoff’s 2023 Guide to Supply Path Optimization
Blog Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization
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What the Rise of Hybrid-Casual Games Means for Advertisers
Blog User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers
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