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Resource
How a Toon Blast side-event became its own genre
Case Study
From integration to growth: how four app publishers are scaling monetization with Liftoff
Resource
Analyst Bulletin: Mobile game market review July & August 2026
Case Study
ReelShort x Liftoff Success Story: Scaling Short Drama User Acquisition Across 10+ Markets
Case Study
Character.AI optimizes ad monetization across 1+ hour of daily user engagement with Liftoff Monetize
Blog
Liftoff Monetize: A Lighter SDK, Without the Trade-offs
Resource
Creative in the AI era: The new rules of creative performance
Blog
Why Brands Should Plan for the Second Screen During Live Sports
Case Study
How Guangzhou Hongshi unlocked a closed market and lifted ARPDAU 50%+ with Liftoff Monetize
Event
ChinaJoy 2026
Blog
Madison Avenue is missing out on in-app advertising
Resource
Analyst Bulletin: Mobile game market review June 2026
Blog
Is All Supply Created Equal? The Case for Choosing DSPs Based on Model Intelligence vs Inventory
Blog
In the Age of AI, Creative Taste Is the Last True Moat
Resource
Analyst Bulletin: Mobile game market review May 2026
Case Study
How Eyecon grew ad revenue 91% using hybrid GAM setup and App Open with Liftoff Monetize
Case Study
How Casumo scaled iOS user acquisition in the UK while keeping CPA in check
Resource
Analyst Bulletin: Mobile game market review April 2026
Case Study
How GODDESS OF VICTORY: NIKKE acquires high-value users while balancing scale and quality
Resource
Analyst Bulletin: Mobile game market review March 2026
Event
MAU Vegas 2026
Event
AppsFlyer MAMA São Paulo 2026
Event
POSSIBLE Miami 2026
Event
AppsFlyer MAMA Mexico 2026
Case Study
PrizePicks x Liftoff Success Story: Scaling Digital User Acquisition Through Creative Innovation
Webinar
Creative that scales: How top mobile teams win with ad creative in 2026
Blog
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
Blog
PEPr: Structured experimentation that scales
Event
BiS SiGMA South America 2026
Resource
Analyst Bulletin: Mobile game market review February 2026
Blog
Mobile madness: Advertiser lessons from peak event days
Blog
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Resource
Analyst Bulletin: Mobile Game Market Review January 2026
Event
GDC SF 2026
Resource
Analyst Bulletin: Mobile Game Market Review December 2025
Event
Gamesforum Barcelona 2026
Blog
Apps and Trends to Watch: Prediction Markets Go Mainstream with Kalshi, Polymarket, and Myriad
Blog
Creative That Performs: How Liftoff’s Creative Packages Unlock Smarter, Scalable Growth
Event
iGB Affiliate Barcelona 2026
Podcast
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Resource
Analyst Bulletin: Mobile Game Market Review November 2025
Podcast
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Blog
Apps and Trends to Watch: Lessons From Entertainment Upstarts AirBuds and FlareFlow
Blog
Q5 Opportunities Mobile Game Marketers Can’t Afford to Miss
Resource
Analyst Bulletin: Mobile Game Market Review October 2025
Event
Business of Apps Berlin 2025
Case Study
King x Liftoff Success Story: Driving Retention and Revenue Through AI Innovation
Webinar
AI in Advertising: From Insights to Impact
Blog
Proven Strategies to Drive Q4 Performance
Podcast
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
Webinar
Cracking Crypto Growth: Inside the UA and Engagement Strategies That Deliver
Event
Digiday Programmatic Marketing Summit 2025
Case Study
BeSoccer Boosts In-Content Ad Performance with Liftoff Monetize
Blog
A Home That Reflects Our Identity: Liftoff.io Is Now Liftoff.ai
Blog
Marketplace Quality: the Mobile Partner Advantage
Blog
Data-Backed Insights to Boost E-Commerce Sales This Holiday Season
Blog
Consumer App Innovations: Lessons from the Winners of the 2025 Mobile Appdev Awards
Blog
What Mobile Game Developers Can Learn from the Winners of the 2025 Mobile Appdev Awards
Resource
Analyst Bulletin: Mobile Game Market Review July & August 2025
Blog
Vungle Exchange Integrates LiveRamp — Boost Targeting with Alternative IDs
Blog
How Top Apps Like Duolingo, Tinder, and DraftKings Are Innovating to Drive Engagement
Blog
Leveraging User Motivations to Drive Engagement with AppRefinery and GameRefinery
Blog
Top Monetization Trends in the Mobile Games Market
Case Study
Pocket FM Scales Global Revenue Across Ad Formats with Liftoff Monetize
Blog
5 Strategies to Boost User Acquisition and Spike Engagement for Sports Betting Apps
Blog
Webinar Recap | Proven Strategies to Supercharge Your Ad Creatives and Boost ROAS
Webinar
La ventaja creativa: Formatos, tácticas y herramientas para disparar el ROAS
Blog
AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index
Webinar
What’s Next for Mobile Growth? Trends and Advertiser Strategies for 2025
Event
Growth Masterminds Mixer São Paulo Edition 2025
Podcast
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
Resource
The iGaming Marketer’s Guide to Mobile User Acquisition
Blog
Webinar Recap | Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps
Case Study
iGaming Giant Beats CPI Targets and Increases Conversions With Liftoff Product Ads
Blog
How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy
Blog
Driving Performance and Innovation with PEPr: Liftoff’s Experimentation Program
Blog
Webinar Recap | From Tasks to Loyalty: Rewarded Play Tactics That Drive Results
Blog
Must-Know Highlights From the 2025 Casual Gaming Apps Report
Event
🎮 Liftoff Heads to ChinaJoy 2025 – Visit Us at Booth W3-B805!
Resource
Analyst Bulletin: Mobile Game Market Review June 2025
Resource
2025 Mobile Ad Creative Index
Blog
Introducing Liftoff's 2025 Mobile Ad Creative Index
Blog
Beyond the Game: What to Expect From Consumer Apps in the Rest of 2025
Blog
Unlocking Smarter Spend: How Unattributed Postbacks Power More Efficient Advertising
Podcast
Episode 63: Award-Winning Insights - Our 2025 Mobile Appdev Awards Winners
Event
AGS São Paulo 2025
Event
Mobile Growth Summit Canada 2025
Resource
Analyst Bulletin: Mobile Game Market Review May 2025
Blog
Streamlining Creative Workflows: Insights into Liftoff's Creative Lab
Blog
How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy
Event
AGS 100 Berlin 2025
Event
Gamesforum Hamburg 2025
Podcast
Got a Minute? Help Us Make the Mobile Games Playbook Even Better
Case Study
FotMob Boosts Fill Rate and eCPM with Liftoff’s In-Line Ads
Case Study
365Scores Reaches New Revenue Record with Liftoff Monetize
Resource
Analyst Bulletin: Mobile Game Market Review April 2025
Resource
2025 Casual Gaming Apps Report
Blog
Introducing Liftoff and Singular's 2025 Casual Gaming Apps Report
Event
Teeing Up Tech
Blog
Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth
Webinar
Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps
Blog
Maximizing Conversions and ROI: Key Insights from Liftoff’s Non-Gaming Ad Monetization Trends Report
Blog
MAU Vegas 2025: Where to Connect with Your Industry Friends
Event
Women in Mobile KPI-n It Real
Event
Donut Speak
Event
MAU 2025
Event
2025 Mobile AppDev Awards
Resource
Analyst Bulletin: Mobile Game Market Review March 2025
Webinar
From Tasks to Loyalty: Rewarded Play Tactics That Drive Results
Blog
Webinar Recap: How To Drive User Engagement For iGaming Apps
Case Study
Bitsmedia Optimizes Ad Revenue While Enhancing User Experience with Liftoff
Blog
Smarter Spending, Stronger Results: The Power of Dynamic Impression Pacing
Event
AppsFlyer MAMA São Paulo 2025
Event
BiS SiGMA Americas 2025
Event
AppsFlyer MAMA Mexico 2025
Blog
Strategies to Keep Your Game on the Leaderboard
Event
Digiday Publishing Summit 2025
Podcast
Episode 62: Profit From Play - The Top Monetization Trends in the Mobile Games Market
Event
Game Dance Connect
Resource
2025 App Marketer Survey
Blog
The Results Are In! Findings From Our 2025 App Marketer Survey
Blog
Webinar Recap: Talking Creative Formats That Win With Liftoff’s Deanna Ulrich
Event
GDC SF 2025
Event
SBC Summit Rio 2025
Event
Happy Hour Galera
Blog
Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights
Event
AGS LA 2025
Blog
Unlocking iGaming Success: Navigating Programmatic Advertising Challenges
Event
AppsFlyer MAMA San Francisco 2025
Case Study
Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads
Blog
Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps
Webinar
Unlock the Secret to Winning Big: Driving User Engagement in iGaming
Podcast
Episode 61: Looking Forward - What We Expect to Dominate Mobile Gaming in 2025
Event
ICE Barcelona 2025
Blog
How to Harness User-Generated Content for Effective User Acquisition
Resource
2025 Non-Gaming Ad Monetization Trends Report
Blog
Just Arrived! Liftoff's Non-Gaming Ad Monetization Trends Report
Webinar
iOS Measurement 101: iOS SKAN Campaign Set Up
Blog
7 Insights From Our Q&A With Rovio's Kentaro Sugiura and Liftoff's Christie Crable
Podcast
Episode 60: Mobile Gaming in 2024 - Exploring the Top Trends That Dominated the Year
Blog
2025 UA Planning: Incorporating Non-Traditional Targeting and Optimizations
Blog
What Happened to SKAN 5? Breaking down Apple’s AdAttributionKit
Blog
Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange
Blog
Maximizing Campaign Effectiveness with Device Language Targeting
Case Study
Binance Beats D7 ROAS Goals by 30% in Key Markets
Resource
Analyst Bulletin: Mobile Game Market Review October 2024
Resource
The Mobile Marketing Guide for Streaming Apps
Blog
Grow Your Streaming Audience With Liftoff & Kochava's New Guide
Blog
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
Blog
How to Boost User Engagement for Finance and Crypto Mobile Apps
Podcast
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Webinar
Busting Ad Monetization Myths in Non-Gaming Apps
Webinar
Unlocking Growth with IP Collaborations: LiveOps Success Stories and Future Trends
Blog
Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades
Blog
10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar
Resource
Analyst Bulletin: Mobile Game Market Review September 2024
Blog
Introducing Cortex®, Liftoff’s Next-Generation ML Platform
Webinar
Creative Formats That Win
Case Study
Audiomack Increased Revenue Per Request by 50% with App Open Ads
Blog
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Podcast
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Webinar
Tapping Motivations: Designing Apps that Resonate With Users
Resource
Analyst Bulletin: Mobile Game Market Review August 2024
Event
Maximize Customer Lifetime Value Workshop
Resource
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape
Event
Gamesforum London 2024
Event
UA Society Summit 2024
Webinar
State of Re-engagement and Emerging Trends
Webinar
Cashing In: Boosting User Engagement for Finance & Crypto Apps
Blog
Liftoff Makes It Eight Straight Inc. 5000 Fastest-Growing Private Companies List Rankings
Resource
Analyst Bulletin: Mobile Game Market Review July 2024
Blog
Introducing Liftoff Exclusive Ad Formats
Event
AGS San Francisco 2024
Blog
How Consumer Apps Are Winning the Competition for Time and Attention
Blog
AI and ML in Ad Tech: Understanding the Key Differences
Blog
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
Case Study
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
Podcast
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Resource
2024 Guide to Growing Chinese Gaming Apps Overseas
Blog
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
Blog
Webinar Recap: Learning About Source Identifiers and SKAN
Resource
Analyst Bulletin: Mobile Game Market Review June 2024
Event
ChinaJoy 2024
Blog
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
Blog
Webinar Recap: Generative AI in Mobile Ad Creatives
Podcast
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Resource
Analyst Bulletin: Mobile Game Market Review May 2024
Event
AGS São Paulo 2024
Event
Appsflyer MAMA São Paulo
Event
Appsflyer MAMA México
Resource
Analyst Bulletin: Mobile Game Market Review April 2024
Blog
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Podcast
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Webinar
Generative AI in Mobile Ad Creatives
Webinar
Competition For Time and Attention - Enhancing User Engagement
Webinar
iOS Acquisition Deep-dive
Blog
5 Ways to Boost Creative Performance With Generative AI
Resource
2024 Casual Gaming Apps Report
Blog
Introducing Liftoff's 2024 Casual Gaming Apps Report
Resource
Analyst Bulletin: Mobile Game Market Review March 2024
Blog
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Podcast
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Case Study
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
Blog
Audience Engagement Insights for the Full Mobile Ecosystem
Resource
Analyst Bulletin: Mobile Game Market Review February 2024
Blog
We Want You at Mobile Apps Unlocked 2024
Event
Ladies Who Lead Mobile Mixer
Event
Liftoff Experience Sphere
Event
Behind Closed Apps
Blog
Discover the Winners of the 2024 Mobile GameDev Awards
Blog
FAQ on the Digital Services Act (DSA)
Blog
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Resource
2024 Mobile Ad Creative Index
Blog
Get It Now! Liftoff's 2024 Mobile Ad Creative Index
Webinar
Maximizing Player Engagement and Retention with Live Events
Resource
Analyst Bulletin: Mobile Game Market Review January 2024
Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads
Webinar
Women in Mobile: Shaping Careers & Future of Tech
Blog
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
Event
PGC SF 2024
Blog
Announcing the 2024 Mobile GameDev Awards
Event
2024 Mobile GameDev Awards
Blog
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
Event
AGS LA 2024
Blog
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
Blog
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
Podcast
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
Blog
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Webinar
Creatives that Convert: Mastering Creative Optimization in 2024
Case Study
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
Resource
2024 App Marketer Survey
Blog
It's Here! Liftoff's Newest App Marketer Survey
Podcast
Episode 52: Exploring the Top Five Trends That Dominated 2023
Blog
How to Tap Into Player Motivations and Build Better Playable Ads
Blog
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
Blog
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
Blog
Unlocking the Power of UGC Creatives With Liftoff Influence
Podcast
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
Blog
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
Blog
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
Blog
How Mobile App Developers Boost Engagement With Season-Based Systems
Resource
2023 Supply Path Optimization Guide
Blog
Liftoff's 2023 Guide to Supply Path Optimization
Blog
Can You Unlock More and Spend Less by Going Around the App Stores?
Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
Blog
What the Rise of Hybrid-Casual Games Means for Advertisers
Event
IGDC 2023
Blog
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Podcast
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
Case Study
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
Blog
How Triple-Page Ads Are Delivering a New Creative Experience
Resource
2023 Holiday Guide for E-Commerce Apps
Blog
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Blog
Why Android Re-Engagement Matters, Now More Than Ever
Podcast
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Event
Under the Sea: AGS SF Happy Hour
Podcast
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
Blog
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
Blog
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
Podcast
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers
Blog
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Case Study
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
Podcast
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
Case Study
How GameRefinery Helped Ubisoft Find The Right Social Features
Webinar
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
Resource
2023 The State of App Marketing for Subscription Apps
Event
Chinajoy 2023
Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
Case Study
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy
Resource
2023 Midcore Gaming Apps Report
Podcast
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
Event
AGS São Paulo 2023
Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
Event
Vegas Golden Hour
Blog
3 Must-Know Changes to Mobile Game Player Motivations in 2023
Event
Poolside ParTee
Event
Women in Mobile Marketing Masters Brunch
Resource
2023 Casual Gaming Apps Report
Webinar
How To Create Ads That Convert, Portuguese
Webinar
How To Create Ads That Convert (Spanish)
Event
MAU 2023
Resource
Data Visualization: Where Do Gaming Installs Come From?
Blog
7 Playable Ads Best Practices for Mobile Apps
Blog
Programmatic’s Secret Weapon to Boost Brand Engagement
Blog
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
Blog
From Click to Customer: The Best Way to Maximize Your Mobile Revenue
Blog
5 Creative Advantages of Long-Form Mobile Video Ads
Blog
3 Things Successful Ad Designers Do to Stay Ahead of the Curve
Blog
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
Case Study
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
Blog
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
Resource
2023 Mobile Ad Creative Index
Case Study
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
Blog
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
Blog
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Blog
Korean App Marketer Confidence Remains Stable, Survey Finds
Webinar
Winning with UGC and Live Action Creatives
Blog
4 Strategies for Mobile Marketers in a Privacy-Centric World
Case Study
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
Case Study
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
Blog
The 6 Do’s and Don’ts of Marketing Your App in Japan
Blog
How App Marketers Are Adapting to a Privacy-First Industry
Case Study
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
Blog
Casual Gaming Apps Dominate the Japanese Gaming Market
Resource
2022 App Marketer Survey
Blog
Post-COVID, Dating App Engagement in Japan Is on the Rise
Blog
Liftoff Monetize in-app bidding available in open beta with Google AdMob
Resource
Japan Mobile App Trends 2022
Webinar
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
Webinar
All About the Money: The Future of Finance & Fintech Apps
Blog
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
Blog
3, 2…ONE LIFTOFF
Blog
Say Goodbye to Proxies and Hello to LTV Optimize
Blog
A Q&A With Jam City's Winnie Wen on Casual Gaming
Report
2022 모바일 금융 앱 보고서
Report
2022 Mobile Finance Apps Report
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers
Blog
A Q&A With Wooga's Melanie Zimmermann and Vinícius Gerez on Casual Gaming
Blog
Ad Monetization - Key Steps To Get Started
Webinar
The State of Subscription Apps: Subscribing to New Strategies
Blog
A Q&A With Socialpoint's Danika Wilkinson on Casual Gaming
Report
2022년 캐주얼 게임 앱 보고서
Report
2022 Casual Gaming Apps Report
Blog
Driving ROAS Gains with IAA Optimization
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
Resource
What Is App Bidding?
Blog
6 Ways to Wow Users With Your In-App Video Ad Creative
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
Blog
What Is SKOverlay?
Webinar
New Growth Strategies for Mobile Shopping Apps
Blog
All (LTV) Models Are Wrong, but Some Are Useful
Report
2022년 모바일 쇼핑 앱 보고서
Report
2022 Mobile Shopping Apps Report
Resource
2022 The State of App Marketing for Subscription Apps
Blog
The New Standard of Creative Testing: Multi-Creative Optimization
Blog
In-App Bidding Mid-2022, Where Are We At?
Webinar
앱 시장을 혁신한 앱 수익화 성공 비법
Case Study
Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay
Case Study
Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
Blog
How to Monetize Apps for iPhone
Case Study
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
Webinar
Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative
Blog
Driving Liftoff Forward
Event
MAU 2022
Blog
The Complete Guide to Contextual Advertising
Webinar
마이데이터 시대의 효과적인 금융 앱 마케팅 전략과 실전 사례
Blog
What Is Contextual Marketing?
Report
2022 Guide to Scaling Mobile Apps Overseas
Webinar
How to Craft a Winning Mobile Fintech Strategy
Blog
4 Contextual Targeting Strategies for the Post-IDFA World
Case Study
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
Blog
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
Blog
4 Examples of Effective Contextual Advertising Tactics
Report
2022 모바일 광고 크리에이티브 지표
Report
2022 Mobile Ad Creative Index
Webinar
Women in Mobile: Breaking Bias
Webinar
How Social Apps Thrive Beyond the Pandemic
Report
Hypercasual 2022
Webinar
MZ세대를 사로잡는 소셜 앱 마케팅 가이드 2022
Resource
The Future of the Web Expert Series
Webinar
Women in Mobile: Career Growth and Tips to Succeed
Blog
What Is Contextual Traffic on Mobile?
Blog
What Is App Set ID on Android and What Can It Be Used For?
Blog
What Is Android Advertising ID (AAID)?
Webinar
Love Is in the App: Growth Strategies for Dating Apps
Blog
What Is Limit Ad Tracking on Android?
Blog
How to Monetize Apps for Android
Report
2022년 데이팅 앱 보고서
Resource
Maximizing iOS UA: Stats, Trends & Strategy
Blog
The Complete Guide To Mobile Ad Monetization
Blog
6 Steps to Launching Your Mobile Game
Report
2022 Dating Apps Report
Webinar
마케터가 전하는 앱 마케팅 및 수익화 전략 총결산
Webinar
Top Gaming App Marketing Trends Moving into 2022
Webinar
Creative Strategies for Gaming Apps
Resource
2021 Mobile Game Video Ads Analysis
Blog
How New App Features Attract Users for Pokerist
Blog
App Subscriptions: How Much Can Publishers Earn?
Webinar
Beating the Odds: How to Effectively Market Social Casino Apps
Webinar
Beating the Odds, How to Effectively Market Social Casino Apps
Case Study
Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y
Case Study
Global Video Streaming Service Hits Bold CPA Target
Case Study
Liftoff Exceeds MOBEE’s ROAS Goal by +7%
Resource
2021 In-App Ad Placement Revenue Report
Webinar
Marketing Crypto: How to Build Trust in Your App
Report
2021년 소셜 카지노 게임 앱 보고서
Blog
How to Hit the Top Charts with Your Hyper-Casual Game
Blog
6 Insider Tips to High-performing Ads
Blog
App Marketing in Eastern Europe: What You Need to Know
Report
2021 Social Casino Gaming Apps Report
Blog
Mobile App Ad Revenue: How Much Can Developers Make?
Blog
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
Case Study
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
Webinar
Shop 'Til They Drop, UA Tips for Shopping Apps - SEA
Case Study
Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates
Case Study
Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle
Webinar
프라이버시 중심 시대의 마케터를 위한 쇼핑 앱 시장 트렌드 및 전략
Webinar
Shop 'Til They Drop, UA Tips for Shopping Apps - EMEA
Webinar
Shop 'Til They Drop, UA Tips for Shopping Apps
Podcast
Mobile Heroes Uncensored Podcast – 7Mind
Blog
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
Case Study
Polaris Office Increased iOS Ad Revenue by 700% With Vungle
Webinar
State of iOS UA: Stats, Trends, and Strategy
Report
2021년 모바일 쇼핑 앱 보고서
Blog
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
Blog
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
Blog
What Is Identifier for Advertisers (IDFA) on iOS?
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Explaining the Learning Phase
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2021 Mobile Shopping Apps Report
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Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
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iOS 14.5 이후 60일: 앱 마케팅 및 수익화 동향과 방향성 알아보기
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Mobile Eats Food Delivery Infographic
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This fintech got an incredible 62% increase in activations
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2021 Casual Gaming Apps Report
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Post-IDFA UA Strategies for Casual Gaming Apps
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Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
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Ad Creative Strategies on iOS 14.5
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Ka-ching! Strategies to Grow & Scale Finance Apps - EMEA
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Ka-ching! Strategies to Grow & Scale Finance Apps
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Discover how Bermuda’s ROAS increased 32% in one quarter
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This QSR Reduced CPAs by 68% in a Single Quarter
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2021 모바일 금융 앱 보고서
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Mobile Ad Best Practices for Publishers & Advertisers
Webinar
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
Webinar
iOS14: Mobile Growth in a Post-IDFA Era
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Mobile Heroes Uncensored
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Mobile Presence Podcast – Glovo
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2021 Mobile Finance Apps Report
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Webinar
Mobile Media Buying & Attribution on SKAdNetwork
Podcast
Mobile Presence Podcast – Wooga
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Designing Ads for a Post-IDFA World
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Assembly Day <결성의 날>
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Post-Install Events Infographic
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2021 Mobile Ad Creative Index
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Liftoff Virtual Backgrounds
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Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
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Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
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Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
Podcast
Mobile Presence Podcast – Electronic Arts
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2020 Mobile App Trends Report
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Mobile Heroes Awards Show
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6 Reasons to Bring Humor Into the Workplace
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Raise Your Game: Insights to Drive Downloads that Convert
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Game On: Latest Trends in Marketing Gaming Apps
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언택트 시대의 쇼핑 앱 마케팅 실전 가이드
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UA Performance on iOS 14 (EMEA)
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UA Performance on iOS 14
Report
2020년 모바일 게임 앱 보고서
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Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
Podcast
Mobile Presence Podcast – GCash
Event
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Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease
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2020 Mobile Gaming Apps Report
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How to Define Your App Growth Strategy and KPIs
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Reinventing Marketing Strategies for Shopping Apps in SEA
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Influencer Marketing for Mobile Apps
Podcast
Mobile Presence Podcast – The Meet Group
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Company Culture in Times of Chaos
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Retail Therapy: Marketing Shopping Apps in Today’s Economy
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How User-Generated Content Boosts Ad Performance
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모바일 게임 마케터라면 꼭 알아야 할 5가지 전략
Podcast
Mobile Presence Podcast – Stash
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TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
Webinar
Designing Ads for TikTok
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Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
Podcast
Mobile Presence Podcast – Square Enix
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2020 모바일 쇼핑 앱 보고서
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5 Fundamentals of Marketing Your Mobile Game
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The Social Casino Special
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2020 Mobile Shopping Apps Report
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NEW! 2020 Finance Apps Report
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Winning Growth Strategies for Finance Apps in APAC
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2020년 모바일 금융 앱 보고서
Webinar
Unlocking Mobile UA on TikTok
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Taking the Fight to the Fraudsters
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Podcast
Mobile Presence Podcast – Hurb
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Women in Mobile – Bosses of the Industry
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Women at Liftoff: Negin Saei, Controller
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Women at Liftoff: Susan Hansen, General Counsel
Report
2020 Mobile Finance Apps Report
Podcast
Mobile Presence Podcast – Grammarly
Webinar
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Mobile Presence Podcast – Playstudios
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Podcast
Mobile Presence Podcast – Current
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2020年版 モバイル広告クリエイティブ・インデックス
Report
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Webinar
Mobile App Trends – Analysis Of The App Ecosystem
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Podcast
Mobile Presence Podcast – Clover
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A Practical Guide to Running a Successful Influencer Program
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Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
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Q&A with Melissa Lertsmitivanta @Realtor.com
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Mobile Presence Podcast – Joom
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Podcast
Mobile Presence Podcast – TelTech
Webinar
Best Practices for Marketing an App in Japan
Report
《2019移动应用趋势报告》
Podcast
Mobile Presence Podcast – FinAccel
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Liftoff & Unity Determine Limited Cannibalization of Ad Spend
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Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
Event
Newtro Night
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Mobile Presence Podcast – Credit Sesame
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2019 Japan Mobile App Engagement Report
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Mobile Presence Podcast – TextNow
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G-Star Korea
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GTC 2019
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Game Daily Connect
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App Growth Summit Singapore
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Programmatic NYC
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White Nights Moscow
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Event
A Magical Night at TGS2019
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Event
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2019 Mobile Shopping Apps Report
Podcast
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Event
Mobile Growth Europe
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DMEXCO
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![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://liftoff.cn/wp-content/uploads/2019/06/gaming-webinar-07-564x295.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
Report
2019 Southeast Asia App Engagement Report
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Podcast
Mobile Presence Podcast – CookApps
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GMIC Guangzhou
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Mobile Presence Podcast – ME2ZEN
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How ME2ZEN Increased Purchase Related Events 151%
Webinar
2019 Finance Apps – Trends & Benchmarks
Podcast
Mobile Presence Podcast – Huuuge Games
Report
モバイル金融アプリレポート
Webinar
Live Panel: Women in Mobile
Case Study
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%
Podcast
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Webinar
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Mobile Presence Podcast – Adjust
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App Ape Awards Tokyo
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Join the Mobile Heroes Slack Community
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Event
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Mobile Heroes Dinner Party
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Mobile Heroes Los Angeles
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Mobile Heroes Seattle
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Mobile Heroes New York
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Mobile Heroes Seoul
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Mobile Heroes Tokyo
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Mobile Heroes Boston
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MMA Forum Indonesia
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Tokyo Game Show
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G-Star Korea
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Casual Connect
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App Growth Summit SF
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Mobile Heroes Supper Club
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MobileOne
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Event
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Webinar
2018 Shopping Apps Trends & Benchmarks
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Mobile Growth New York
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2018 Finance Apps Trends & Benchmarks
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Mobile Presence Podcast – Social Discovery Ventures
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Mobile Presence Podcast – Tilting Point
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Mobile Hero Comics
Event
Mobile Apps Unlocked
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Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
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GOAT Games unlocks the iOS market with Liftoff Influence
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Liftoff Influence increases Calm's influence marketing ROI by over 50%
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Liftoff Influence helps Luni Apps top the charts with Fitness Coach
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Podcast
Mobile Presence Podcast – Penn Interactive Ventures
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Mobile Presence Podcast – Poshmark
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NEW! 2018 Mobile Dating Apps Report
Webinar
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
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Mobile Presence Podcast – The Weather Channel
Event
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How Coupang Re-Engagement Campaign Increased Purchases 221.4%
Event
Kochava Mobile Summit
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Mobile Presence Podcast – Zenjoy
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Mobile Presence Podcast – HomeAdvisor
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How Sam’s Club Decreased Cost-per-First-Purchase 47.4%
Webinar
2017 Mobile App Engagement Index
Podcast
Mobile Presence Podcast – Sam’s Club
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Mobile Presence Podcast – Stash
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Mobile Presence Podcast – Rosetta Stone
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The Good, The Ad & The Ugly 4
Event
Mobile Growth Canada
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Subscription Apps: Trends and Tips for Successful Marketing
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2017 Mobile Subscription Apps Report
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How USA TODAY Increased App Opens 386%
Event
App Promotion Summit Berlin
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How Stash Invest Increased Linked Bank Accounts by 134%
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The Good, The Ad & The Ugly 3
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Acorns acquires more active investors with Liftoff
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How Clarity Money Increases Account Activations by 13%
Podcast
Mobile Presence Podcast – Trainline
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Mobile Presence Podcast – Clarity Money
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Best Practices in Marketing Shopping Apps
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Mobile Presence Podcast – Delivery Hero
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Mobile Presence Podcast – Acorns
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Guide to Marketing Gaming Apps
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Mobile Presence Podcast – letgo
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Mobile Presence Podcast – Meetic
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The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
Podcast
Mobile Presence Podcast – Twitter
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Re-Engagement Best Practices to Better Monetize Your App
Resource
Beginner's Guide to Mobile Re-Engagement
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How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
Podcast
Mobile Presence Podcast – Liftoff
Event
ChinaJoy
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Interactive Ads Webinar
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DMEXCO 2018
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Beginner's Guide to Mobile Attribution Tracking
Case Study
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Podcast
Mobile Presence Podcast – WB Games
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Mobile Presence Podcast – Storm8
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Mobile Presence Podcast – InfiApps
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Mobile Presence Podcast – King
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Mobile Presence Podcast – Crowdstar
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Best Practices for Marketing Gaming Apps
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How Grab Got CPIs to Land 33% Below Their Target
Resource
Mobile Love Infographic
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How MyTona increased daily In-App-Purchase revenue by 137%
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Gaming Apps Report Webinar
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Event
Mobile Growth Summit
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Red vs Blue Infograph
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How SurveyMonkey increased click-to-install rate by 152.2%
Webinar
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Webinar
The Good, The Ad & The Ugly Episode 1
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How ZiMAD Increased 90-Day User Retention Rates
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We're Looking for Mobile Heroes
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We're Looking for Mobile Heroes
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Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
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Guide to Marketing Non-Gaming Apps (Spring 2016)
Webinar
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
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Unlocking Finance Apps: How Marketers Drive Growth and Revenue
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Delivering ROI on Your Mobile Investment
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Unlocking Your App Installs with Mobile Re-engagement
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How Top Marketers Prepare for the Holiday Rush
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Beyond the Install: From Acquisition to Re-engagement
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TUNE Postback
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Mfour
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The Most Important Lesson I Learned Marketing the MileIQ Mobile App
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Guide to Marketing Non-Gaming Apps (Fall 2015)
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How to market a subscription-based education app
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How Touch of Modern drives shopping app engagement
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How Tophatter increased mobile auction sales by 235%
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How SeatGeek Increased Mobile Ticket Sales by 12.7%
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Infographic: Q1 Mobile App Engagement Index
Webinar