![The Casual Gaming Insights Mobile Marketers Need to Know in 2024](https://liftoff.cn/wp-content/uploads/2024/07/the-casual-gaming-insights-mobile-marketers-need-to-know-in-2024-liftoff-1024x535.png)
Blog
Gaming, Performance Marketing
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
![Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC](https://liftoff.cn/wp-content/uploads/2024/07/TC-Bigo-Live-case-study-img-v1@2x-1024x311.png)
Case Study
Creative, User acquisition
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
![Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive](https://liftoff.cn/wp-content/uploads/2024/07/Episode57-Podcast-Image-WF@2x-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
![2024 Guide to Growing Chinese Gaming Apps Overseas](https://liftoff.cn/wp-content/uploads/2024/07/Resource-EN-3-1024x533.png)
Report
Accelerate, User acquisition
2024 Guide to Growing Chinese Gaming Apps Overseas
![Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas](https://liftoff.cn/wp-content/uploads/2024/07/Resource-EN-1-1024x533.png)
Blog
Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
![Webinar Recap: Learning About Source Identifiers and SKAN](https://liftoff.cn/wp-content/uploads/2024/07/webinar-recap-learning-about-source-identifiers-and-skan-skadnetwork-liftoff-blog-1024x535.png)
Blog
Performance Marketing, SKAdNetwork
Webinar Recap: Learning About Source Identifiers and SKAN
![Analyst Bulletin: Mobile Game Market Review June 2024](https://liftoff.cn/wp-content/uploads/2024/07/analyst-bulletin-mobile-game-market-review-june-2024-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review June 2024
![Chinajoy 2024](https://liftoff.cn/wp-content/uploads/2024/07/banner-booth-chinajoy-blog-1024x535.png)
Event
Chinajoy 2024
![What Is SKAdNetwork and How Does It Impact Mobile Marketing?](https://liftoff.cn/wp-content/uploads/2021/07/what-is-skadnetwork-and-how-does-it-impact-mobile-marketing-liftoff-blog-1024x535.png)
Blog
Performance Marketing, SKAdNetwork
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
![Webinar Recap: Generative AI in Mobile Ad Creatives](https://liftoff.cn/wp-content/uploads/2024/07/GenAI-Resource-Blog-Recap-BottomRight@2x-1024x535.png)
Blog
Creative, Generative AI
Webinar Recap: Generative AI in Mobile Ad Creatives
Page
Unified IO DPA
![AGS São Paulo 2024](https://liftoff.cn/wp-content/uploads/2024/06/AGSSP24-Sponsor-Liftoff_1200x627-1024x535.png)
Event