Cracking Crypto Growth: Inside the UA and Engagement Strategies That Deliver

AppRefinery, Creative, Non-Gaming, User acquisition

Explore how top crypto marketers are achieving smarter, scalable growth in a rapidly evolving landscape. In this on-demand session, experts from Liftoff and AppRefinery break down what’s working right now in crypto user acquisition and engagement.

From the motivations driving crypto adoption to the creative and campaign tactics fueling mobile performance, you’ll gain insights to support efficient, long-term growth.

Whether you’re looking to scale installs, boost engagement, or improve creative performance, this session offers actionable strategies to sharpen your growth playbook.

What we covered:

  • The motivational drivers shaping crypto user behavior—and how to translate them into smarter UA strategies
  • How leading crypto advertisers are optimizing to scale performance
  • The creative trends and formats delivering results in today’s crypto campaigns

Panelists:

  • Ivy Zhou, Account Director at AppRefinery
  • Kalle Heikkinen, Market Insights at AppRefinery
  • Rich Curtis, Creative Strategist APAC at Liftoff