Digital advertisers are losing billions globally to fake installs, click spam, click injection, SDK spoofing and other types of ad fraud. Yet almost two-thirds of mobile marketers do not have a fraud prevention strategy.
Upwards of 38% of mobile inventory is fraudulent.
Up to 71% of mobile ad budgets are lost to fraud.
63% of marketers do not utilize fraud prevention techniques.
Filter out fraudulent bid requests before serving a single ad
Our platform processes three-quarters of a billion bid requests per week and excludes more than ten percent of bid requests on suspicion of fraud.
Proven fraud prevention strategies
We use six key technologies to filter out fraudulent traffic:
Fraud-free device database
Our database of over three billion verified fraud-free mobile devices guarantees we serve ads to real, quality users only.
Our bad bid request filter detects ten types of suspicious or fraudulent traffic.
We optimize campaigns for post-install engagement to weed out bad actors that fail to perform.
Non-clickable dead zones are placed near the “close” buttons to prevent a user from accidentally clicking through an ad.
Collaborate with mobile measurement partners (MMPs) to secure tracking URLs to prevent URL editing and invalidate duplicate clicks.
Bots do not care about down-funnel events. Real users do. Optimizing for down-funnel outcomes automatically weeds out bots and bad actors.
Run successful mobile ad campaigns with Bid Blocker
Bid Blocker, our mobile ad fraud detection technology, identifies and excludes ten different types of suspicious or fraudulent bid requests from ad exchanges:
Blank device ID
Too many publishers
Bid request rate too high
Spammy app types
Invalid device ID formatting
App store ID missing
App store ID invalid
Invalid IP address
Blocklisted IP address
Trusted by the industry as a top-rated fraud-free mobile channel
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The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.