Good Job Games x Liftoff Success Story: 15X Growth Powered by Algorithm, Expertise, and Partnership

 

Good Job Games, the Istanbul-based mobile gaming studio behind hit puzzle titles like Match Valence, knows that building a great game is only half the battle. Scaling it to millions of players worldwide requires the right advertising partners and ones that combine cutting-edge technology with deep industry expertise.

In this video, the Good Job Games team shares how partnering with Liftoff delivered the fastest spend increase they had ever seen while growing from zero to a 15X increase in investment. Through Liftoff’s powerful algorithmic platform, expert team, and deep industry know-how, Good Job Games found one of the rare partners that excels across all three pillars of a great advertising relationship.

Transcript

Nazim Akmandil – Co-Founder, Good Job Games

Liftoff has been a tremendous partner for us. From like a zero to 100, it was the fastest increase that we have ever seen.

We are a mobile gaming company based in Istanbul. We do high retention puzzle games. With Match Valence, we believe we built one of the best puzzle experiences in the market. And when we talked to the Liftoff team about our marketing considerations, our limits, and what we are expecting in the future, they have come up with custom solutions that helped us scale a lot.

When we are choosing an in-app advertising partner, we look at three things. One, the product, which basically means algorithm. Two, how good is the team? And three, their know-how. When these three converge, we really have a good partner. Everyone can get one of these buckets right, but it’s really hard to find a partner who gets three of them right. Liftoff is one of those partners who has managed to converge these three.

Our Liftoff spend has increased 15 times. We are expecting it to be increased like five to ten times this year. What excites us most is like making this product reach to more people. Liftoff is one of top three channels in all advertising networks that we are using. They have a really meaningful contribution to our growth.