Re-Engagement Campaigns
Win your mobile app users back
with re-engagement
With over 90% of new installs ending their app use within the first 30 days post download, keeping users engaged is key to maximizing your UA spend and generating revenue for your business. Limit user churn by plugging into Liftoff’s powerful ML models and high-performing creatives to maximize the value of your users.
How mobile app retargeting works
The user installs your app and then abandons or deletes it.
Liftoff targets your inactive users with re-engagement ads.
Users come back to your app, re-engage, and convert.
Take advantage of RE before you lose it
Utilizing RE is more important now than ever, as increasing privacy regulations are deprecating the availability of device IDs – necessary for deterministic re-targeting.
Do more for your app by combining user acquisition with re-engagement
Most partners offer UA- or RE-only solutions, forcing marketers to run their UA and RE in isolation of the other, resulting in misattribution and wasted spend.
When you combine your Liftoff UA campaigns with RE campaigns, you reach and engage your entire audience more effectively without the risk of cannibalization. Advertisers who run both UA and RE campaigns with Accelerate see up to 250% lift in post-install conversions and decrease their UA costs by up to 70%. This strategic combination of campaigns leads to better performance, user experience, and cost efficiency all while reducing churn rates.
The benefits of running user acquisition and re-engagement with us
Use your target events to guide your RE strategy
Take a data-driven approach to re-engaging your user base. To drive true incremental value, keep your UA campaign data clean, and avoid cannibalizing your organic conversions. Start retargeting the day after most of your users typically complete your target event.
Re-engagement for all mobile app businesses
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