AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
By Vungle | November 3, 2020
In AdExchanger, Si Crowhurst, VP of Vungle Creative Labs, explains why one of the best ways to improve advertising effectiveness in a post-IDFA world is through ad creatives and contextual signals working in tandem.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.