Out Now! Liftoff’s 2022 Mobile Finance Apps Report

By Ruoji Tang | September 21, 2022

Banking, investing, and fintech apps have seen tremendous growth over the past two years. Aided by lockdowns, there has been increased interest in and liquidity for investment. In 2021 alone, mobile finance apps grew to 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. Even as the Covid-19 pandemic tapers, total revenue from finance apps is still expected to grow.

This steady revenue growth signifies a larger trend. More and more customers are embracing the seamless user experiences available on mobile. Yet recent inflation concerns in the US and uncertainties around the future of cryptocurrency worldwide present new challenges for the budding sector. Whether finance apps can continue to scale will depend on their ability to attract new users despite market fluctuations. Fortunately, finance apps have options, from investing in new products and services to experimenting with new marketing strategies.

Liftoff’s 2022 Mobile Finance Apps Report gives marketers a guide in a pivotal time for finance and fintech organizations. The report offers key metrics based on data from the past year. Some highlights include costs by platform, region and monthly trends. We also interviewed our in-house creative expert Justin Nield and two Mobile Heroes about running ad campaigns that drive revenue and tackling the timely challenges that finance app marketers face today.


Read the report in English, Chinese, Japanese, Korean, Portuguese or Spanish.

Report highlights include:

  • Costs and conversion rates by platform and by region
  • Monthly trends for costs and conversions for the past year
  • Interviews with Mobile Heroes about product development, marketing strategies, and tackling challenges in the vertical
  • Interview with Liftoff’s in-house expert on creatives that drive new users