iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs

iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs

SKAdNetwork is the clear path forward for iOS 14 measurement, but implementation can’t be done in a silo. Advertisers, DSPs, SSPs, and MMPs all need to collaborate to close the loop.

We joined Singular, Fyber and InMobi to discuss how the industry is working together with advertisers to run successful campaigns in iOS 14.5 and beyond.

What we covered:

• The state of industry readiness
• The essential components for a SKAdnetwork setup
• Step-by-step instructions on testing and troubleshooting
• Actionable steps marketers should take for a smooth transition