지금 발표! Liftoff의 2022 캐주얼 게임 앱 보고서
2022년 캐주얼 게임 앱 보고서는 게임 산업 트렌드와 관련 앱 마케터를 위한 데이터 포인트를 분석합니다.
The steady recession from pandemic-driven highs gave mobile game spending its first-ever year-over-year drop in Q1 2022, according to Sensor Tower. However, mobile is now 3.3 times larger than its closest competitor of home console gaming, and Casual Gaming is also projected to grow steadily, retaining its place as the mobile gaming genre made for everyone.
New challenges driven by world events prove mobile game marketers must reassess, optimize, and overhaul their strategies to keep performing their best. With that in mind, Liftoff is pleased to present its latest Casual Gaming Apps Report, breaking down key CPI and ROAS trends for mobile casual gaming, as well as offering key insights from Mobile Heroes in the Casual Gaming space. Download the full report now and get ready for the next set of challenges and opportunities headed your way.
Read the report in English, Chinese, Japanese, Korean, Portuguese or Spanish.
보고서에 포함된 주요 내용:
- 캐주얼 게임 시장에 대한 자세한 분석
- 플랫폼, 지역 및 장르별 CPI 및 ROAS 분석
- Helpful insights from Mobile Heroes in the casual gaming field