In a market where consumers crave experience and bypass ads they feel are boring, the ability to craft an effective and eye-catching creative is *the* source of competitive advantage. So why is it so common to see user acquisition and ad creative production separated? If you want to drive strong growth results, your user acquisition and ad creative teams have to speak the same language and work together to build ad creatives with a performance mindset.
In this webinar, the Playstudios mobile marketing duo, Noga Laron, Head of UA & Growth, and Assaf Shalev, Head of Creative Marketing, share their unique and path-breaking approach to building “performance creative”.
In this webinar Noga & Assaf will share:
