Bitsmedia Optimizes Ad Revenue While Enhancing User Experience with Liftoff
Bitsmedia is a Singapore-based technology company specializing in technological solutions for the global Muslim community. Founded in 2009, the company is best known for Muslim Pro, the world’s most popular Muslim lifestyle app with over 170 million downloads. The app offers a wide range of faith-based features, including accurate prayer times, Quran, Qibla direction and educational Islamic content.
The Challenge: Respectful Monetization at Scale
Monetizing a faith-based platform presents unique challenges. Muslim Pro’s audience expects a respectful, seamless experience — especially during Islamic calendar events like Ramadan, when engagement peaks. Traditional monetization methods, such as frequent interstitials or aggressive ad formats, risked disrupting that trust.
Bitsmedia needed a strategy that could scale revenue without compromising user satisfaction or cultural sensitivity. Finding the right partner was critical to achieving that balance.
The Solution: A Data-Driven, Transparent Approach with Liftoff
Partnering with Liftoff Monetize, Bitsmedia implemented a refined ad strategy designed to elevate both revenue and retention. The approach focused on transparency, testing, and pacing:
• App-open ads became a core revenue driver, now making up nearly 50% of total impressions.
• The introduction of a custom Ad Counter allowed users to see how many ads they’d encounter—boosting trust and setting a new standard in transparency.
• A cap of just three interstitials per day ensured a non-intrusive experience.
• Continuous A/B testing helped fine-tune placements, formats, and frequencies based on real-time engagement data.
This user-first approach paid off—Bitsmedia was able to grow revenue while maintaining high retention and satisfaction.
The Results: Higher Revenue, Better Engagement
With Liftoff’s support, Bitsmedia saw significant improvements in monetization performance:
• +20% increase in eCPM
• +10% lift in ARPDAU
• App-open ads now account for nearly half of total ad impressions.
These results were achieved without compromising the app’s user-first values or experience. In fact, this was especially important during high-impact moments like Ramadan, when delivering a respectful and seamless user experience is crucial.
Why Liftoff: Scalable, Supportive, and Aligned
After a broader monetization restructure, Bitsmedia selected Liftoff Monetize for its ability to deliver results without compromising quality. Liftoff’s scalable ad delivery, seamless integration, and reliable support made it the ideal partner.
Beyond revenue performance, regular collaboration between Liftoff and Bitsmedia also ensured that all creatives served were both brand-safe and culturally appropriate, reinforcing alignment with the values of Muslim Pro’s global audience.
“Liftoff has been a game-changer for our monetization strategy. If you’re looking for a partner that delivers both results and seamless integration, give it a try — chances are, you won’t regret it.”
Ahmadul Hoq, Head of Engineering, Bitsmedia
How Bitsmedia Evaluates Ad Partners
Bitsmedia uses a structured framework when selecting ad networks, built around protecting the user journey. Networks must offer:
• Scalable delivery and strong inventory control
• High responsiveness and technical support
• Ad formats that align with faith-based content and won’t disrupt engagement
This thoughtful approach ensures monetization never comes at the cost of user trust.
One key insight for Bitsmedia was the impact of latency on revenue. Some ad networks with high eCPMs delivered ads too slowly—reducing total impressions and hurting monetization.
Regular A/B testing proved essential in catching these issues and optimizing performance without sacrificing user experience.
Looking Ahead: Scaling a Sustainable Monetization Strategy
Encouraged by early success, Bitsmedia is planning to expand its collaboration with Liftoff. This includes increasing the share of ad inventory managed by Liftoff and refining monetization strategies to ensure continuous growth.
The team’s long-term vision remains clear: grow revenue, enhance the user experience, and retain the trust of their global faith-based audience.
For non-gaming publishers, Bitsmedia’s advice is simple:
“Prioritize retention before monetization. Understand your users deeply, and make sure your ads enhance—not disrupt—the experience.”