Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns

By Dennis Mink | March 23, 2015
User acquisition

Ah yes, spring has arrived. The snow is melting, the birds are singing and people are sneezing all around. All the signs of spring we’ve come to expect and love, depending on where you live of course.

And with spring comes the effervescent ritual of spring cleaning. If you’ve got an app you are looking to grow, there’s no better time to do some spring cleaning of your own. We’ve pulled together some quick tips to help you get more users clicking and converting.

Tip #1 Design app install ads that drive more installs and conversions

Cleaning up your ad creative is a great place to start. Through extensive a/b testing, we’ve uncovered a number of best practices that are practically guaranteed to improve the performance of your app install campaigns, including:

  • Using a call-to-action
  • Using THE RIGHT call to action
  • Including a screenshot of your app
  • Describing what the app does
  • Avoiding branded ads

Read about 5 easy ways to clean up your app install ad creative.

Tip #2 Make your app more easily discoverable with app store optimization

Optimizing your app store page can reap big rewards in people discovering your app and converting into active mobile users, from both paid and organic channels. The page title, description, screenshots and app rating all influence whether or not a user will install your app. We’ve pulled together a few resources to help you get more from your app store page.

Kissmetrics – ASO: A crucial piece of the mobile app marketing puzzle
Forbes – A guide to app store optimization
TheNextWeb – 13 steps to perfecting your app store optimization

Tip #3 Improve in-app conversions by creating a frictionless user experience

Making your app more easily discoverable through organic and paid channels is half the battle. To drive engagement, you’ll want to analyze your in-app conversion funnel and optimize the user experience to reduce abandonment. Here are some great resources to get your started.

Mobile Commerce Daily – In-app recommendations, sales assistance crucial for driving mcommerce
Smashing Magazine – Designing a better mobile checkout experience
VentureBeat – Mobile Design: Avoid these 4 common user experience fails