GOAT – Mike Phu

Peggy Anne Salz from MobileGroove catches up Mike Phu, Director of Growth at GOAT, who walks us through the steps he follows to attribute app installs and engagement to influencer marketing campaigns. Mike also talks candidly about his daily growth routine at GOAT, the largest sneaker marketplace where users buy and sell sneakers, and what he learned working with athletes and rappers.

• Mike Phu: LinkedIn Profile
• Peggy Anne Salz: [email protected]