365Scores Reaches New Revenue Record with Liftoff Monetize
365Scores is a leading global sports media publisher headquartered in Tel Aviv, Israel. Through their flagship mobile app, they deliver real-time scores, news, updates, and personalized content across all major sports and leagues.
Serving tens of millions of monthly active users across iOS and Android, 365Scores generates over 2 billion sessions each month across multiple geos including the US, UK, GCC, and LATAM.
The company has a vibrant, sports-obsessed culture, which is represented by its 300 employees worldwide and office atmosphere.
The Challenge: Boosting ARPU Without Sacrificing User Experience
As a free-to-use platform, increasing average revenue per user (ARPU) through in-app advertising is a core focus for 365Scores. However, maintaining high user engagement and retention was internally non-negotiable.
When we set out to diversify our monetization strategy, we needed a partner who could introduce more competition to our traffic and elevate CPMs. This, without compromising the clean, premium user experience our audience expects and is used to.
The Solution: Smarter Optimization and Hands-On Support
Liftoff Monetize delivered a tailored, proactive approach that stood out from the start. Beyond just being an extra bidder in our stack, Liftoff’s technical team worked closely with us to:
• Optimize the waterfall structure and bidding setup for better competition
• Enhance ad quality by helping block low-quality advertisers early
• Support custom configurations that matched 365Scores’ unique infrastructure.
This collaborative, hands-on support ensured that revenue growth was achieved without impacting the integrity of the user experience.
The Results: Record-Breaking Revenue Gains
I was truly surprised by how the partnership and communication with Liftoff’s team made a difference. The combination of high-quality support, a strong competitive fill, and ongoing collaboration made Liftoff a critical driver of our recent revenue growth:
• $1M+ in ad spend generated by Liftoff Monetize within just the first three months
• Liftoff outperformed many long-standing partners in total contribution
• No negative impact on user engagement or retention.
Ensuring we were well prepared on the commercial and technical fronts, Liftoff quickly became one of 365Scores’ top monetization partners.
Our Experience with Liftoff & What’s Next
Working with Liftoff has shown us how impactful a true partnership can be. Their flexibility, responsiveness, and deep technical expertise helped us unlock new revenue opportunities while maintaining the great user experience our fans expect. We are considering testing more formats in the future, with a special focus on native ads usage.
As we continue to scale, Liftoff will remain a key part of our monetization strategy, helping us drive even stronger growth across our global user base.
“Liftoff didn’t just deliver results, they became a true extension of our team. Their hands-on approach and technical expertise helped us drive new revenue records without compromising the user experience that makes 365Scores so special.”
Guy Tikochinski, Monetization Team Lead, 365Scores