Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth
Building and growing a mobile app requires more than just a polished UI — it requires strategic decisions grounded in market data. App developers need clear answers to questions like: What features are driving retention? How are top apps monetizing? And what trends are shaping user expectations?
With mobile advertising evolving rapidly, Liftoff Intelligence Services continues to expand its capabilities to help teams navigate a more complex landscape. Powered by GameRefinery and AppRefinery, our platforms offer the competitive insights and feature-level data teams need to build smarter, optimize faster, and grow with confidence.
What are Liftoff Intelligence Services?
Liftoff Intelligence Services comprises two purpose-built platforms:
- AppRefinery: Built for teams developing mobile apps across consumer verticals like e-commerce, education, dating, and iGaming.
- GameRefinery: Designed specifically for mobile game developers focused on feature planning, monetization, and LiveOps.
Together, they represent one of the most comprehensive sets of app intelligence tools in the market, offering visibility into over 100,000 apps and games, along with analyst-curated recommendations, benchmarks, and competitive insights.
AppRefinery: Intelligence for Consumer Apps
As consumer apps face increasing pressure to prove ROI and adapt to shifting user behaviors, AppRefinery gives teams a clearer view into what’s actually driving results.
AppRefinery equips consumer app teams with the insights they need to build better products, evolve UA strategies, and drive monetization. With vertical-specific recommendations and expert feature analysis, AppRefinery offers an in-depth look at what’s working across a wide range of app categories.
Win with Data-Driven Development
AppRefinery uncovers:
- Which features your audience loves and when to implement them
- How competitors increase retention and streamline onboarding
- What visual and UX elements top-performing apps are using
From annotated screenshots and FTUE (first-time user experience) flows to social engagement breakdowns, AppRefinery is a tactical resource for product teams looking to optimize every aspect of their app experience.
By June 1, the platform will include in-depth analyses of 50+ consumer apps across 24 verticals, making it one of the most robust and scalable benchmarking tools for mobile teams.
Target Smarter to Advertise Better
Using Liftoff’s proprietary user motivation modeling, AppRefinery maps core audience types to app features and engagement patterns so you can align messaging, creative strategy, and targeting efforts accordingly.
Whether you’re speaking to The Health Guru, The Adventurer, or The Couch Potato, AppRefinery helps you:
- Inform ad creative themes and copy
- Tailor acquisition and re-engagement campaigns
- Improve campaign ROAS with smarter segmentation
GameRefinery: Deep Intelligence for Mobile Games
The mobile gaming landscape has shifted dramatically in the past year, with changing player motivations, monetization preferences, and content formats shaping what resonates.
GameRefinery helps developers keep up with these changes by providing unmatched visibility into feature design, monetization mechanics, audience motivations, and live event execution. Whether you’re planning a soft launch or updating a live title, GameRefinery helps game teams build with clarity and speed.
Build Smarter with Feature-Level Data
GameRefinery provides access to:
- A library of 2,500+ game feature deconstructions
- Real-time trends across gameplay, monetization, and genre-specific features
- Visuals and implementation examples from the top mobile games in the world
You’ll discover which mechanics resonate with different player archetypes and how to prioritize development based on ROI impact.
Understand Player Motivations and Genre-Level Trends
GameRefinery goes beyond surface-level analysis to help developers understand what drives player engagement on a psychological level. Teams can fine-tune game features, creatives, and monetization strategies for maximum appeal with access to:
- 12 player motivation models, including Escapism, Social Climbing, or Thrill-Seeking
- 8 player archetypes such as Expressionist, Skill Master, or King of the Hill
- Genre-specific benchmarks across 50+ categories
Whether you’re optimizing for casual players or designing systems for deeply engaged core gamers, GameRefinery helps you align product decisions with what your audience actually wants and expects.
Start Building Smarter
Ready to unlock better app insights? GameRefinery and AppRefinery are available to any developer or publisher looking to improve product, monetization, or engagement strategies.
To get started or request access to the latest iGaming report, reach out to your account manager or request a demo here.
