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Skillz – Justin Sampson

Peggy Anne Salz from MobileGroove catches up with Justin Sampson from Skillz, a leading mobile eSports platform. Topline numbers show eSports has made it to the big leagues–which is why many publishers are aligning with Skillz. Its mobile eSports platform connects billions of mobile gamers through competition. Justin discusses how he and his team draw from audience insights to acquire and activate users with a deep passion for gameplay without digging deep into their budget to do it. Justin shares some of the secrets behind his top-performing campaigns and creatives and valuable advice for marketers determined to be (and stay) at the top of their game.