Grow Your Streaming Audience With Liftoff & Kochava’s New Guide

Streaming apps are rapidly becoming household staples worldwide, with the US leading the way. According to Forbes, Americans spend an average of $46 monthly on streaming services. An incredible 99% of US households pay for at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the list.

There’s no doubt that the streaming revolution is here to stay, but as costs rise and the market grows more competitive, users have become quicker to cancel. Many are more selective about which services they keep and for how long. As reported by Forbes, 45% of Americans have canceled a streaming subscription within the last year because of high costs. Others cited too many ads as a reason. For established and emerging streaming services, finding new users while tempering churn is an ongoing balancing act in which performance marketing plays a crucial role.

Tailored for streaming app marketers, Liftoff and Kochava’s new guide details how to grow your user base in a crowded market by unlocking incremental opportunities from a crucial yet still underleveraged channel. Users spend 235 minutes daily on mobile devices—significantly more than on laptops, desktop computers, and CTV. While many streaming apps still focus spend on walled gardens like Google and Meta, 66% of consumer spend their time outside these platforms. Programmatic advertising on mobile can help apps reach new audiences by finding quality users in more than five million apps worldwide with targeted, real-time ads.

The Mobile Marketing Guide for Streaming Apps breaks down how to activate your data with the right partner, design effective ad creative, and run successful user acquisition campaigns for your streaming mobile app. We also detail step-by-step how to measure engagement across devices to see the impact of every advertising dollar.

Discover insights including:

• How to activate your first-party data to grow user base
• Best practices for running user acquisition campaigns on mobile
• Must-know insights and tips for designing winning ad creative
• What to measure to see the real impact of your advertising efforts