Marketplace Quality: the Mobile Partner Advantage
High-quality supply doesn’t happen by chance. It comes from direct integrations, strict vetting, independent verification, and continuous monitoring. Mobile app only supply partners, like VX, combine programmatic scale with the rigor of specialized mobile expertise — ensuring every impression is verified, transparent, and built for trust.
A Clean Marketplace, By Design
Our mobile-app-only gaming and non-gaming supply is 100% SDK-direct. No resellers. No hops. Every impression comes straight from our direct integrations.
- 99% OM SDK coverage for independent viewability verification
- TCF 2.2 registered for global privacy compliance
- MRC-accredited and app-ads.txt compliant for full marketplace transparency
Strict publisher vetting across 100K+ apps — including 93% of the world’s top games.
Layers of Protection
Every impression on VX is vetted at multiple layers. Apps already go through strict App Store and Google Play review processes, making them safer by default than much of the open web. VX builds on that foundation with additional safeguards:
- DoubleVerify pre- and post-bid protection against IVT and fraud
- Continuous monitoring with The Media Trust to stop deceptive or unsafe ads
- Internal validation systems to identify and remove risky supply before it reaches buyers
Top-grossing mobile titles — global IPs that are carefully managed and highly protective of their brand integrity.
The Right Choice for Premium Brands
Marketplace quality is built by depth. Choosing a partner with expertise in mobile app supply enables brands to feel confident in reaching transparent, verifiable, and continuously safeguarded supply.
