Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps

Monetizing consumer (non-gaming) apps isn’t always straightforward, and there’s no one-size-fits-all approach. Myths abound, but the truth is that with the right mix of ad formats, user experience strategies, and monetization models, publishers can unlock significant revenue growth.

Catch up on the expert insights shared by our panelists and discover what’s really working for today’s top consumer apps.

What we covered:

  • How consumer apps can rival gaming apps in ad revenue
  • Why ad format diversification (Rewarded Video, Banner, In-Line, etc.) really matters
  • The unexpected success of gaming ads on consumer app traffic
  • How to balance monetization and user experience without trade-offs

Panelists:

  • Alex Moore, Sales Director, Monetize at Liftoff
  • Guy Tikochinski, Monetization Team Lead at 365Scores
  • Nicolas Rames, Ad Operations Lead at Moovit