iGaming Giant Beats CPI Targets and Increases Conversions With Liftoff Product Ads
The Challenge: Expand Reach in LATAM at Optimal Costs
A well-known global iGaming company that publishes casino, sports betting, and other apps wanted to expand its reach to keep pace with the burgeoning market in LATAM. Although mobile penetration is high in the region, mobile advertising is still an underleveraged channel for many betting platforms, and the company wanted to be an early mover.
To expand their reach on mobile, they decided to test programmatic ad campaigns with Liftoff. In particular, the iGaming brand set out to increase its audience on its casino and sports betting apps. To grab the attention of new users, they focused on maximizing installs at optimal costs.
To track the progress of their user acquisition campaigns, the company set ambitious cost-per-install (CPI) goals on both Android and iOS. They also monitored the cost-per-action (CPA) for first-time deposits and sign-ups.
The Solution: Powerful Targeting and Tailored Product Ads
The iGaming brand quickly found success running iOS and Android campaigns on Cortex, Liftoff’s advanced AI-powered platform. Cortex models leverage a mix of first-party campaign data and exclusive data from the Vungle SDK to separate high-value users from the pack. By selecting and targeting audiences more likely to install the app and make an immediate deposit, Cortex campaigns began converting new users at a lower cost.
Working with Liftoff Creative also gave the iGaming brand better control over their ad experiences. To target casino app users, Liftoff ran playable ads to boost engagement. As a bonus, the playable campaigns introduced the app’s features to prospective users before installing, making onboarding an easy transition.
The company also ran standout campaigns for their sports betting app with Liftoff’s new Product Ads. Product Ads automatically display real-time game schedules and odds across multiple sports, enticing new users with time-limited betting opportunities. The campaigns scaled quickly while keeping performance strong.
The Results: Lower CPIs and CPAs, More Conversions
Liftoff drastically improved the iGaming company’s user acquisition outcomes:
• CPAs (signups) for their sports betting app on Android dropped 50% while conversions doubled at the same spend level
• CPIs for their casino apps on iOS also dropped 40%
The newly-designed creatives featuring Product Ads significantly improved performance:
• Product ads added 23% incremental conversions for their sports betting app on iOS
• The app also saw 25% lower CPA and 28% lower CPI after implementation
With Liftoff’s help, the well-known iGaming brand significantly expanded its mobile market in LATAM. In addition to capturing more of the regional market, the company is also increasing its mobile reach worldwide.