iGaming Giant With Sports Betting App Beats CPI Targets With Liftoff Product Ads
The Challenge: Expanding Reach in LATAM at Optimal Costs
A leading global iGaming company, publisher of popular casino and sports betting apps, sought to expand its reach across the fast-growing LATAM market. Despite high mobile penetration in the region, many betting platforms still underinvest in mobile advertising. The company saw an opportunity to move early and capture new audiences cost-effectively.
To scale mobile growth, the brand partnered with Liftoff to run programmatic ad campaigns focused on driving installs at optimal costs. To track the progress of their user acquisition campaigns, the company set ambitious cost-per-install (CPI) goals on both Android and iOS. They also monitored the cost-per-action (CPA) for first-time deposits and sign-ups.
The Solution: Precision Targeting With Tailored Product Ads
The iGaming brand quickly found success running iOS and Android campaigns on Cortex, Liftoff’s advanced AI-powered optimization platform. Cortex combines first-party campaign data with exclusive insights from the Vungle SDK to pinpoint high-value users who are more likely to install , make a deposit, and keep engaging with the app.
Partnering with Liftoff Creative gave the brand even more control over its sports betting and casino ad experiences. For casino users, Liftoff deployed playable ads that highlighted in-app features, driving engagement and making onboarding seamless.
For the sports betting app, the brand leveraged Liftoff’s new Product Ads with a grid-style creative template—an intuitive, scrollable format that maximizes visibility by stacking multiple schedules and odds in a vertical layout. Users can tap for more details or deep-link directly into the app.
The Grid: a scrollable layout displaying real-time sports odds and match schedules.
By displaying real-time game schedules and odds and enticing new users with time-limited betting opportunities, the app saw immediate results. The campaigns scaled quickly while keeping performance strong.
The Results: Lower Costs and an Increase in Incremental Conversions
Liftoff drastically improved the iGaming company’s user acquisition outcomes:
• CPAs (signups) for their sports betting app on Android dropped 50% while conversions doubled at the same spend level
• CPIs for their casino apps on iOS also dropped 40%
The newly-designed creatives featuring Product Ads significantly improved performance dramatically:
• Product ads increased incremental conversions by 23% for their sports betting app on iOS
• The app also saw 25% lower CPA and 28% lower CPI after implementation
With Liftoff’s help, the well-known iGaming brand significantly expanded its mobile market in LATAM. In addition to capturing more of the regional market, the company is also increasing its mobile reach worldwide.