Ad Creative Strategies on iOS 14.5
How will mobile ad creatives change post-IDFA? With less data granularity for tracking and targeting, marketers need to shift their ad creative strategy to focus on building creatives that speak to a broader audience to drive installs and motivate actions.
Liftoff’s and Vungle’s ad creative experts share practical strategies to adapt your creatives to a post-IDFA world.
Panelists:
- Si Crowhurst, VP Creative Labs & Brand at Vungle
- Gavin McNicholl, Global Head of Creative Labs at Vungle
- Thomas Zukowski, Creative Director at Liftoff
- Dennis Mink, SVP Marketing at Liftoff
What we covered:
- How mobile ad creative works with IDFA & how that will change
- Best practices to make the most of your ad creative on iOS 14.5
- Do’s and Don’ts of designing ads for iOS 14.5 and beyond
- Messaging strategies to engage both new and existing users
- A/B testing tips and tricks to optimize ad creative performance
