Vungle Exchange Integrates LiveRamp — Boost Targeting with Alternative IDs

Vungle Exchange now supports LiveRamp, enabling buyers to reach high-value mobile audiences with enhanced addressability via RampIDs.

What are RampIDs?

RampID is LiveRamp’s durable, interoperable, and secure identifier for connecting the ecosystem.

For buyers, RampID means more accurate targeting and better measurement. Reach authenticated users via RampID for greater match accuracy and persistent targeting.

Publishers integrated with LiveRamp can now unlock premium brand demand and drive stronger monetization by passing RampIDs to Liftoff.

Next Steps for Buyers

If you’re a buyer interested in enabling RampIDs in the bid stream, please reach out to your account manager to get started.

Next Steps for Publishers

If you’re a publisher using LiveRamp’s Authenticated Traffic Solution or want to be introduced to the LiveRamp team, contact your account manager. We’ll guide you on how to tap into stronger performance with RampID-enabled traffic.