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The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Blog Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Say Goodbye to Proxies and Hello to LTV Optimize
Blog Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize
All (LTV) Models Are Wrong, but Some Are Useful
Blog Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
App Subscriptions: How Much Can Publishers Earn?
Blog LTV
App Subscriptions: How Much Can Publishers Earn?
The Future of UA: Where Does LTV Modeling Go From Here?
Blog LTV
The Future of UA: Where Does LTV Modeling Go From Here?
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Blog LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Why LTV is essential for UA, and D7 ROAS should be retired
Blog LTV
Why LTV is essential for UA, and D7 ROAS should be retired
Why user-level LTV models are essential for post-iOS 14 user acquisition
Blog LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
Pitfalls of Modeling LTV and How to Overcome Them
Blog LTV
Pitfalls of Modeling LTV and How to Overcome Them