Defining Your
Post-Install Events
The success of your app doesn’t depend on downloads but on in-app engagement and retention. Prioritize post-install app tracking to discover how users convert and use this data to improve ROI.
Dating Apps
Register
When users create a dating profile
Message
Track messages sent to a match
App Open
See if users return to swipe again
Subscribe
Subscribing for premium access and features
Gaming Apps
Tutorial Complete
Finishing the first level
Level Played
Keep track of player progress
Achievement
See if players beat tricky challenges
Ad Viewed
Watching an in-app ad for a rewards
Purchase
For making an in-game purchase
Publication
Apps
App Open
Tracking that first engagement
Article Read
For reading the full article
Share
Do readers share on social media?
Subscribe
Getting access to premium content
Health &
Fitness Apps
Register
Filling out a fitness profile
Workout Complete
Tracking and sorting workout stats
Subscribe
Upgrading to the premium paid version
App Open
Track cross-device activity
Travel Apps
New Account
Registering for an account
Book and Reserve
Booking a plane ticket or reserving a hotel
App Open
Do users return to the app during a holiday?
Rate
Gather user data from reviews
E-commerce Apps
Purchase
Making those all-important conversions
Add to Cart
Track when items stay in the cart to nudge users to convert
View Content
See what users do in your app to keep engaged
Register
Track the ratio of registered to non-registered users
Wishlist
Useful for understanding user profiles
Finance Apps
Register
Do users link their existing financial accounts, or open new ones?
Login
Track recurring use to optimize user experience
Purchase
For those offering an important financial service
App Open
Whether tracking monthly spending, or monitoring credit scores
Measure
What Matters
Rich in-app events that contain granular parameters are an important data layer for optimization that enables marketers to focus their efforts on moving the needle for their businesses.
Find the
Sweet Spot
It’s important to find the sweet spot between tracking too many events and too few. While the most successful apps tend to track a significant number of in-app events, it’s vital to keep your bandwidth in mind before setting up dozens of events to track.
Naming
Conventions Rule!
Get your event naming conventions right! Name your events clearly and create a document for best practices of naming as the team grows. Confusion over post-install events is the last problem you want to have.
Liftoff is proud to be a long term partner to leading app publishers and brand advertisers since 2012. Headquartered in Redwood City, Liftoff has a global presence with offices in New York, Berlin, London, Paris, Singapore, Seoul, Tokyo and Sao Paulo.
www.liftoff.com