Dating App Trends & Insights
The cultural tides are turning. In the U.S. alone, the number of people looking for a quick fling -- or a soulmate -- online has reached 33.9 million in 2018. For many, "swipe right" is now the first official step in courtship.
Women are ready to foot the bill for online dating
Female users still play hard-to-get, but men and women are equally willing to pay more for a better dating experience.
- 1.95%
- 2016
- 1.85%
- 1.37%
- 2017
- 1.52%
- 2.17%
- 2018
- 2.02%
Android Lovers Are More Frugal
Acquiring Android users may cost less, but they are also
less likely to buy a paid subscription than iOS users.
- 1.30%
- 2016
- 2.33%
- 1.05%
- 2017
- 1.88%
- 1.69%
- 2018
- 2.81%
FIND BETTER MATCHES
SUBSCRIBE!
App Install Costs Cool Down in February
Dating app CPIs hit a high in June, a low in February, with an annual average of $2.67.
- $2.8
- $2.59
- $2.35
- $2.55
- $2.82
- $2.50
- $3.00
- $2.82
- $2.51
- $2.46
- $2.69
- $2.98
- Dec
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
High-Value Actions Come at a Price
HOW QUICK DO LOVERS TAKE ACTION?
AVERAGE TIME TO INSTALL, REGISTER AND SUBSCRIBE/PURCHASE
-
10 MIN 36 SEC
CLICK TO
INSTALL -
1 MIN 18 SEC INSTALL TO
REGISTRATION -
1 DAY 19 HOURS 38 MIN 58 SEC INSTALL TO
SUBSCRIBE/
PURCHASE
LOVERS MOVE QUICK. THEY REGISTER
FAST AND SUBSCRIBE/PURCHASE IN
UNDER TWO DAYS.
As online dating has moved from the laptop to phones, mobile data in 2018 provides richer insights about the way people meet -- and match. Liftoff has examined 53 billion dating app ad impressions across 15+ million app installs and 11 million post-install events over the entire year of 2018.
