Join industry experts as we demystify the ad landscape for non-gaming apps and uncover the strategies that are driving revenue growth in this sector. Whether you’re a non-gaming publisher exploring new ad formats or a seasoned app developer looking to optimize your existing strategy, this session is for you!
We debunked these myths for you:
- Myth 1: Non-gaming apps can’t generate as much ad revenue as gaming apps
Discover the truth behind revenue potential for non-gaming apps and the ad formats that work best in this space.
- Myth 2: Ad format diversification isn’t essential for non-gaming apps
Learn why diversifying ad formats, including traditional options like Banner ads, Rewarded Video or new options like App Open, is crucial for non-gaming apps. Explore how this format has already driven success for publishers and how it can complement other strategies.
- Myth 3: Gaming ads don’t convert well on non-gaming app traffic
Uncover the surprising truth about gaming ads and non-gaming traffic. Learn how gaming ads can still convert effectively on non-gaming apps and how to maximize these placements to boost revenue without alienating your audience.
- Myth 4: It’s too difficult to balance ads with user experience in non-gaming apps
Panelists:
- Božo Janković Head of Ad Monetization at GameBiz
- Dave Macli, CEO at Audiomack
- Natalie Kenyon, Account Executive at Liftoff Monetize
- Sandra Amir, Sr. Director Growth Partnerships at Unity
