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The Weather Company: Driving Mobile Growth with Helpful Messaging and Marketing

Podcast host Peggy Anne Salz catches up with Helene Trompeter, Media Director at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful–especially in the case of natural disasters and preparedness. They discuss ad formats that drive the best results, platforms that deliver the most highly engaged app users, and successful marketing approaches.