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Jayne Peressini – Electronic Arts

It’s a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up with Jayne Peressini, Senior Director, Mobile Marketing & Growth at Electronic Arts (EA). EA, the second-largest gaming company in the Americas and Europe, is best known for some of the world’s most beloved game franchises, including EA SPORTS FIFA, Battlefield, Apex Legends, The Sims, and Madden NFL. Jayne, a Mobile Hero recognized for her accomplishments, inspires us with personal stories and professional advice to cope with failure and provides a blueprint we can follow to set ourselves (and our teams) up for success. She also delves into her recent blog to reveal how marketers can develop “killer cross-sell and up-sell strategies.”