Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads

Moovit is the creator behind the #1 commuter app. Moovit’s iOS, Android, and Web apps offer users a smart mobility experience to easily get to their destination using any mode of public and shared transportation. Transit riders can benefit from mobile ticketing to plan, pay, and ride with transit services. Introduced in 2012, Moovit now serves over 1.5 billion users in more than 3,500 cities across 112 countries, in 45 languages.

The Challenge: Increasing Ad Mix while Protecting User Experience

Q: What were your business goals in setting up In-Line Ads with Liftoff Monetize? Have there been any challenges?

A: While trying to diversify our ad mix to generate incremental revenue, maintaining an optimal user experience was a top priority. We made multiple tests with different Supply Side Platforms (SSPs) to use Open Bidding, SDK Bidding, and waterfall price points. However, those attempts failed to meet our expectations and to compete effectively with top networks.

The Solution: Implementing In-Line Ads on Bidding Placements

Q: How did Liftoff Monetize help with identifying your optimal ad format setup and creative settings?

A: Liftoff’s recommendation to try In-Line bidding placements proved effective from day one. The results not only brought incremental revenue through Liftoff’s share but also pushed other networks to bid higher, maximizing competition and overall performance.

The Results: Significant Monetization Uplift Across KPIs

Q: What were the results of Liftoff Monetize’s In-Line Ads placement?

A: The impact of Liftoff’s In-Line Ads integration was impressive:

• +17.8% eCPM increase

• +18.4% revenue uplift

• +22.6% ARPDAU growth

These outcomes showcased Liftoff’s ad format’s efficiency in driving ad monetization success while maintaining Moovit’s user-first approach.

Ready to integrate In-Line Ads in your app? Go to our support page and follow the steps!

“The Liftoff team’s proactive support and actionable insights made the implementation seamless and effective. Adding In-Line Ads fostered a healthy competition among networks, driving overall improvements in our monetization performance.”

Nicolas Rames, Ad Operations Lead, Moovit